American Muslim Consumer

The American Muslim Consumer Conference (AMCC) provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.”

JWT’s 2007 study of ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.”

Ogilvy Noor’s 2010 report on “Brands, Islam and the New Muslim Consumer”  the generation of educated, savvy young Muslims across the world who are quantifiably different in their world views, attitudes and expectations from the generations before them. With Muslim youth now accounting for 11% of the world’s population, they are the voice of the future that global marketers cannot afford to ignore.

Ogilvy Noor’s 2010 research “A little empathy goes a long way: How Brand can engage the American Muslim Consumer” reveals that 86% of American Muslim Consumers believe that American Companies “need to make more of an effort to understand Muslim values” but at exactly the same time they are feeling largely ignored by American brands and companies with 98% feeling that “American brands don’t actively reach out to Muslim Consumers”.

Testimonials from delegates who attended the 1st Annual American Muslim Consumer Conference:

“Great conference – learned a lot and made new business connections and friends. Who could ask for more? Many thanks!” Michael Hastings-Black, Co-Founder, Desedo Advertising Agency

“I commend you all for the effort you made in organizing and managing this excellent event, may Allah reward you as only He can, and may He guide us to find the best ways to strengthen and build on your efforts. We really enjoyed the event, and meeting and speaking with you all, and we
are already looking forward to next year.” Abdalhamid Evans, Managing Director and Senior Analyst, Imarat Consultants

“I had a wonderful time at the conference, and so appreciated your including me! I learned a great deal.” Carla Power, Contributor, Time Magazine

Testimonials from delegates who attended the 2nd Annual American Muslim Consumer Conference:

“All of you deserve a world of kudos and support for what AMCC has evolved to in just 2 years—rarely have I ever seen a trade associations conference grow as rapidly and as successfully as AMCC under your leadership. Keep up the good works for our Ummah, the rewards I am certain will be bestowed to all of you in this life and the next, InshaAllah.” Adnan Durrani, Chief Halal Officer, American Halal Company

“The AMCC conference was the best place to find out the latest information on the American Muslim Consumer.” Jack Acree, Executive Vice President, American Halal Company

“On behalf of Crescent and the American Halal Association teams I thank you. Where to begin? The event, The speakers, The logistics, The food, The warmth, The networking, The future, The possibilities. I cannot thank you enough for all that you have done to make this a successful and educational event. It must have been very rewarding to see every minute of all your hard work come to fruition in that one day. Undoubtedly, your pure niyyah to uplift, engage and empower the community is what powers such positive outcome. Your sincerity and humility is palpable, MashaAllah. May Allah give you success and barakah in all that you strive to do. Ameen!” Ahmad Adam, President and CEO, Crescent Foods