American Muslim Consumer Consortium (AMCC) is a registered, 501(c)(3) non-profit organization dedicated to developing the American Muslim consumer market. The objective of AMCC is to empower Muslim Consumers and entrepreneurs.

It is clear that this market is growing and maturing. The consumer preferences of the world’s nearly 1.5 billion Muslims are faith-based and the concept of Shariah-compliance as a marketing strategy has started to take root in the global and national marketplaces.

Key Initiatives

We’re building a platform to empower Muslim startups and entrepreneurs.

  • Fund research, white papers, case studies, and surveys related to the American Muslim consumer market.
  • Reach out to mainstream companies and share studies and research to highlight the opportunities that exist in this market.
  • Establish a network of entrepreneurs and investors who are willing to share their success and experience through mentorship.
  • Ensure that Muslim-owned businesses are committed to social responsibility and contributing their share of resources and funding towards community development projects.
  • Develop a playbook to counter media incidents that serve to engage in a meaningful and innovative manner as opposed to the reactive responses that don’t fully address the issue.
  • Share and collaborate with like-minded organizations whose objectives are to promote entrepreneurship by launching entrepreneurship development program.
  • Replicate the success of the Entrepreneurship Showcase in many cities across America to help connect entrepreneurs with advisors and investors.
  • Leverage our existing social media channels to aggregate and distribute Muslim consumer related news, white papers, research and case studies.

What We Have Accomplished

Scope Trends and Opportunities

  • 1st conference brought experts who were interviewed by JWT 2007 study ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.
  • The conference was attended by 225 delegates mostly from the American Muslim Community
  • Documented content and medium to reach American Muslim Consumers through growing social media channels

Charting the Landscape

  • Ogilvy & Mather released a research report at the 2nd Conference “A little Empathy goes a long way, How brands can engage American Muslim Consumer”
  • Launched Multicultural award, 2010 Multicultural award was presented to Best Buy for acknowledging Eid al-Adha festival in their marketing brochures
  • The conference was attended by 350 delegates
  • Miles Young CEO of Ogilvy and Mather was a keynote speaker
  • Executives from Best Buy, Ogilvy & Mather, Pepsico participated as speakers and panelists
  • The second conference was covered by Associated Press which was distributed to 350 major media outlets
  • Launch of the Entrepreneurship Showcase

Multiculturalism and The American Muslim Consumer Market

  • DinarStandard’s in depth study titled, “American Muslim Market: Business Landscape & Consumer Needs” released at 3rd conference
  • 2011 Multicultural award was presented to Ogilvy & Mather for study on American Muslims “A little Empathy goes a long way, How brands can engage American Muslim Consumer”
  • Executives from Best Buy, Ogilvy & Mather, Walmart and The Fortune Company participated as speakers and panelists
  • 5 companies were selected to present at the Entrepreneurship Showcase session
  • The conference was attended by 350 delegates

The New Face of Muslim Consumers; Socially Conscious, Innovative & Engaged

  • Launch of the American Muslim Consumer Consortium
  • 2012 Multicultural award was presented to Saffron Road
  • Launched “Entrepreneur of the Year” award which was presented to Ahmad Adam, Founder and CEO of Crescent Food
  • 4 companies were selected to present at the Entrepreneurship Showcase session
  • The conference was attended by 350 delegates

Muslim Market: Global Perspectives – Entrepreneurs Driving Change

  • Launched The Muslim Green: American Muslim Market Study 2014-15 in partnership with DinarStandard
  • Presentation of the 2014 Multicultural Award to The Halal Guys
  • Six companies were selected to compete for a $10,000 cash prize in the Entrepreneur Showcase
  • The soldout conference was attended by over 400 delegates

Entrepreneurship Showcase

Since its launch in 2010, we have received applications from more than 200 startups of which 20 companies were selected to present their business plan to a panel of  entrepreneurs and investors. This has become the most popular session in our conference and has been compared to the ABC’s Shark Tank.

2010

  • Zaiken Jewelry
  • Muslim Ad Network
  • Illume Magazine
  • Zaffron Food
  • Little Big Kids

2011

  • ModernEid
  • MyQuran
  • Noriba Investments
  • Natural Lifestyle Co.
  • Good Earth Potato

2012

  • Noor Kids
  • Hygienna
  • Taaza2U
  • Strategic Realty

2014

  • Apna Ghar Home Care
  • Alchemiya
  • Biyo
  • LaunchGood
  • My Halal Kitchen
  • Northern World Entertainment Software

Testimonials