Sessions

Registration/Networking: 9:00 AM – 9:50 AM

Welcome: 10:00 AM – 10:10 AM

Introduction – Faisal Masood, CEO, MLink

Session I: 10:15 – 11:30 AM

American Muslim Consumer: Who? What? Where?

(Analysis, statistics and figures from those having performed an extensive study on this exciting, rich market)

Michael Hastings-Black (Co-Founder, Desedo Advertising agency)
Paul Barrett (Assistant Managing Editor, BusinessWeek; Author, “American Islam”)
Carla Power (Contributor, TIME Magazine)
Syed Rasheeduddin Ahmed (Founder, Muslim Consumer Group)

Session II: 11:35AM – 12:20 PM

Where is the Market headed? Case studies of major driving forces in food and finance

(Seasoned practitioners highlight where things are headed in both the short and long term with a special focus on the nascent food and finance industry)

Adnan Durrani (Chief Halal Officer, American Halal Co.)
Monem Salam (President and CEO, Saturna Brokerage Services)

12:25 – 1:10 PM (Lunch Break ) (Zhur Prayer is at 12:42pm)

Session III: 1:15 – 2:15 PM

Selling to American Muslim Consumers – What and How?

(Key considerations in strategically and successfully selling products and services to American Muslim Consumers)

Ahmad Adam(President/CEO, Crescent Foods)
Bob Burg (Co-Author of Wall Street Journal and BusinessWeek best seller, The Go-Giver)
Farrukh Siddiqui (EVP and COO, Zayan Finance)

Session IV: 2:20 – 3:40 PM

Reaching the Consumers – accessing the right media

(An analysis of the current media landscape, both traditional and grass-roots, which exists and reaches Muslim Consumers)

Shahed Amanullah (Founder, Halalfire Media)
Tayyibah Taylor- (Founder and Publisher, Azizah Magazine)
Mohamed El – Fatatry ( CEO, Muxlim.com)
Janet Meiners Thaeler (Online PR and Social Media specialist)

Scheduled Speed Networking – 15-30 minutes (3:45-4:15) (Asr Prayer is at 3:32pm)

Session V: 4:20 – 5:20 PM

Challenges and the Road Forward

(Experts candidly discuss obstacles and how best to overcome them in this challenging environment)

Midhat Syed (Partner, Murtha Cullina)
Rafi-uddin Shikoh (Founder, DinarStandard.com)
Kamran Pasha (Hollywood Screenwriter and Director)

Session VI: 5:25 – 5:50 PM

Key Note Speaker
Lubna Khalid (CEO, Real Cosmetics)
(‘Diversity and Multiculturalism for the New Millenium’)

5:50 – 6:15 PM – Closing and Networking (Mahgrib Prayer is at 5:56pm)