Sessions

Registration/Networking/Opening (8:15 AM – 9:40 AM):

Registration/Networking (8:15 AM – 9:15 AM)

Opening (9:20 AM – 9:25 AM)

Welcome (9:30 AM – 9:40 AM):

Introduction – Faisal Masood, CEO, MLink

Morning Keynote (9:45 AM – 10:00 AM):

“The American Muslim Experience: What Headscarves, Halal Chicken Nuggets and the Super Bowl Have in Common” - Magali Rheault, Senior Analyst, Gallup Center for Muslim Studies

Session 1 (10:05 AM – 11:20 AM): Marketing to Muslims: Media Realities and Analytical Strategies in the Muslim Landscape

(M) Shahid Khan, Chairman and Chief Strategist, MediaMorph

1. Steven Pilchak, General Manager, Best Buy

2. Abdalhamid Evans, Managing Director, Imarat Consultants

3. Nazia Hussain, Director of Cultural Strategy, Ogilvy & Mather Worldwide

Session 2 (11:25 AM –12:40 PM): Halal: Challenges and Opportunities in North America

(M) Safaa Zarzour, Secretary General, ISNA and Founding Member American Halal Association

1. Shahed Amanullah, Founder, Halal Fire Media and Zabihah.com

Lisa Mabe, Founder and Principal, Hewar Social Communications

2. Amir Toft, Halal Advocates of America

3. Dr. Munir Chaudry, President, IFANCA

4. Dr. Mehmood Khan, Senior Vice President and Chief Scientific Officer, PepsiCo

Award Ceremony (12:45 PM – 12:55 PM):

Honoree: Nausheena Hussain, Marketing Manager, Best Buy

Break (12:55PM – 1:35 PM):

Lunch and Dhuhr Prayer (12:42 PM)

Afternoon Keynote (1:40 PM – 1:55 PM): Dodging Stereotypes: Muslim Brand Under the Threat of Recall

Faran Tahir, Hollywood Actor

Session 3 (2:00 PM – 3:15 PM): Case Studies on Successfully Reaching and Partnering with Mainstream Corporations

(M) Wahy ud-Deen Shareef, Director of Logistics and Industrial Opportunities, Department of Economic & Housing Development

1. Tariq Khan, President, Muxlim

2. Jack Acree, Executive Vice President, American Halal Co

3. Joohi Tahir, VP Marketing and Sales, Crescent Foods

4. Rashid Ghazi, Co-Founder, Paragon Marketing

Break (3:20 PM – 3:45 PM)

Networking & Asr Prayer

Session 4 (3:45 PM – 5:15 PM): AMCC SME Showcase: Presentations by upcoming entrepreneurs followed by distinguished panel discussion and analysis

(M) Adnan Durrani, Chief Halal Officer, American Halal Co.

1. James Kocsi, District Director, US Small Business Administration

2. Bami Bastani, Chairman, B2 Global Consulting

3. Tariq Farid, Founder & CEO, Edible Arrangements

Evening Keynote (5:20 PM – 5:35 PM): All-American, All-Islamic: The Bright Future for Islamic Branding in America