Sessions

Program Moderator

Susan Labadi, American Halal Association

Registration/Networking/Breakfast (8:15 AM – 9:30 AM)

Continental breakfast will be served

Opening (9:30 AM – 9:35 AM)

Opening of the 3rd Annual American Muslim Consumer Conference – Nihal Khan

Welcome (9:35 AM – 9:45 AM)

Introduction – Faisal Masood, Founder, AMCC

Exclusive launch of “American Muslim Market: Business Landscape & Consumer Needs” study by DinarStandard (9:45 AM – 9:55 AM)

A summary overview of the study will be presented showcasing the state of business activity addressing American Muslim needs and consumer perception of key brands on U.S. halal food, finance, travel and select other sectors – Rafi-uddin Shikoh, Founder & CEO, DinarStandard

Session I: Segmenting the multicultural market for targeting precision: Focus on the American Muslim Consumer (10:00 AM – 11:15 AM)

(M) Nausheena Hussain, Director, Fund Development & Marketing, CAIR

1. Gwen Kelly – Senior Marketing Director, Walmart

2. Camille Conley – Consultant, Monitor Insights, The Futures Company

3. Sarab Al-Jijakli – Managing Partner, Ogilvy

4. Manny Palomo, Marketing Director, Best Buy

This session will highlight the importance of multicultural segmentation. The American Muslim consumer market is generally categorized as a religious sub-market, but there are many similarities between the African-American and U.S. Hispanic market.

Session II: Food and Finance: Pillars of American Muslim Consumerism
(11:25 AM – 12:40 PM)

(M) Abdalhamid Evans – Director, Imarat Consultants

1. Adnan Durrani – Founder and CEO, American Halal Company

2. Jalel Aossey – Director, Midamar Corporation

3. Jane Carten – Director & President, Saturna Capital

4. Rushdi Siddiqui – Global Head, Islamic Finance & OIC Countries, Thomson Reuters

5. Aijaz Hussain – Vice President, University Islamic Financial

How to succeed in halal food and Islamic finance. This session will highlight how the “halal” niche is still a very compelling sector and what drivers are key to the success of halal and Islamic finance operations.

Presentation of 2011 AMCC Multicultural Award (12:40 PM – 12:50 PM)

Honoree: Nazia Hussain Du Bois, Director of Cultural Strategy, Ogilvy & Mather Worldwide

Break (12:50PM – 1:45 PM)

Lunch and Dhuhr Prayer (12:55 PM)

Session III: Muslim Lifestyle Market: Preserving Values and Shaping Identity
(1:45 PM – 3:00 PM)

(M) Ibrahim Abdul-Matin, Author, “Green Deen”

1. Kamran Pasha – Screenwriter & Director, Hollywood

2. Maria Ebrahimji – Director & Executive Editorial Producer, CNN Worldwide

3. Layla Mandi – Founder & CEO, OnePure

4. Fazal Bahardeen – Founder and CEO, Crescentrating.com

This session will highlight the Muslim Lifestyle market: Cosmetics, Films & Entertainment, Fashion, Media & Publications, Travel, etc.

Break (3:00 PM to 3:45 PM)

Networking & Afternoon Coffee Break

Asr Prayer (3:35 pm)

Session IV: Entrepreneurship Showcase: Presentations from upcoming entrepreneurs followed by distinguished panel discussion and analysis (3:45 PM – 5:00 PM)

(M) Adnan Durrani, Founder and CEO, American Halal Company

1. Tariq Farid – Founder and CEO, Edible Arrangements

2. Moose Scheib – CEO, LoanMod.com

3. Haroon Mokhtarzada – Co-Founder & CEO, Webs.com

Companies selected to present:

Good Earth Potato

Salik Productions

Essential Health International

ModernEID

5:00 PM – 5:10 PM