AMC is a project of
Over the last three years a small group of part time volunteers have worked tirelessly to conduct the American Muslim Consumer Conference. Since its launch in 2009, we have received many positive feedback and everyone who so far attended the conference gave us kudos for arranging a professional event which is much needed for the growing Muslim Community. We are the only platform which represent American Muslim Consumers and the only platform which helps promote American Muslim businesses and Entrepreneurs.
The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.”
Unlike many Muslim national organizations whose focus has been more social, religious or advocacy, we took this unique initiative to establish a platform which can address Muslim Consumer needs and promote Muslim businesses, products and entrepreneurs. In the last three years of our effort we have achieved the following:
1. Conducted 3 very successful conferences which grew from 200 delegates to 400 delegates
2. We brought more than 30 successful Muslim entrepreneurs who participated in our conferences either as speakers or panelists.
3. We have brought prominent companies who are in Halal food market, Islamic Finance market, Halal travel, Halal Cosmetics, Halal certification and online portals to our platform and have helped them promote their products.
- Amana Mutual Fund
- University Islamic Financials
- Zayan Takaful Insurance
- DinarStandard
- Crescentrating
- One Pure Cosmetics
- Saffron Road Food
- Crescent Food
- Midamar Food
- Zabihah.com
- Islamic Food and Nutrition Council
- Islamic Services of America
- Halal advocates of America
- Muxlim
- Azizah Magazine
- Muslim Consumer Group
- Edible Arrangements International Inc.
- American Halal Association
4. We have created an awareness of the American Muslim Consumer Market by establishing active partnership, alliances with many mainstream companies.
- Miles Young, CEO of Ogilvy & Mather, one of the largest advertising and marketing agencies was a key note speaker at 2nd annual conference
- Dr. Mehmood Khan, CEO of Nutritional Products, Pepsico was one of our speaker at 2nd annual conference
- Marketing Directors of Best Buy, Walmart have also attended our conference as speakers
5. Two research reports were published and launched at our conferences.
- Ogilvy released a research report “A little Empathy goes a long way, How brands can engage American Muslim Consumer” at 2nd annual conference in 2010.
- DinarStandard’s in depth study titled, “American Muslim Market: Business Landscape & Consumer Needs” released at 3rd annual conference in 2011. DinarStandard is a prominent global Muslim market research and advisory firm specializing in the emerging Muslim markets.
6. We have established a presence in social media space and all the promotion of our conferences has been through social media with minimal budget. We have also used social media to aggregate and distribute Muslim consumer related news.
- facebook.com/muslimconsumer (1500+ likes)
- twitter.com/muslimconsumer (2400+ followers)
- youtube.com/muslimconsumer (32,000+ views)
7. Coverage of AMCC in mainstream media and focused media. The second conference was covered by Associated Press which was distributed to 350 major media outlets.
8. In the last three years we have seen Halal meat available in Costco, select Shoprite stores in Pennsylvania, select Walmart stores in Illinois and Michigan, Halal frozen packaged food available in Whole Foods, and acknowledgement of Eid al-Adha festival by Best Buy in their marketing brochures
9. Launch of the Entrepreneurship Showcase. Since its launch in 2010, we have received applications from more than 50 small companies and so far 9 companies were selected to present their business plan to a panel of successful entrepreneurs. This has become the most popular session in our conference and has been compared to the popular show Shark Tank.
These achievements in such a short duration have been possible due to the dedication and creativity of many volunteers who are helping to advance the objective and vision of AMCC.
Based on the work in the American Muslim Consumer market and the 2010 research report, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, the 2011 Multicultural Award will be presented to Ogilvy & Mather.
WEBWIRE – Wednesday, October 12, 2011
Ogilvy & Mather will be awarded the 2011 Multicultural Award at the third annual American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ.
The AMCC event, in its third year, promotes dialog and raises awareness of this multicultural niche market where many mainstream companies are now seeing a growing opportunity.
AMCC presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. Based on the work in the American Muslim Consumer market and the 2010 research report by Ogilvy & Mather, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, AMCC will be presenting the 2011 Multicultural award to Ogilvy & Mather, one of the world’s leading advertising and marketing agencies. The award will be received by Nazia Hussain Du Bois, Director of Global Cultural Strategy, Ogilvy & Mather. The 2010 Multicultural award was presented to Best Buy (NYSE: BBY).
Since the launch of its first event in 2009, the American Muslim Consumer Conference (AMCC) has been working to understand and address the needs of American Muslim Consumers and promoting companies and entrepreneurs who are developing products for this market.
The conference is held annually attracting over 350 to 400 diverse attendees from community members and leaders, entrepreneurs, professionals, and marketing and advertising executives.This year’s speakers include executives from Edible Arrangements, Walmart, Midamar Corporation, Best Buy, and Thomson Reuters among others.
We are very excited about this year’s entrepreneurs’ showcase session at the 2011 American Muslim Consumer Conference!
Every year, we look for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected candidates present to the audience and a panel of experts who provide guidance on furthering their company’s growth and exposure. Check out the videos from last year’s Entrepreneur Showcase here.
We received numerous submissions across a number of industries and went through a rigorous application review process to select the best candidates. For your reference, below are the four selected presenters.
Good Earth Potato
Good Earth Potato is a healthy fast food franchise concept that uses the naturally nutritious potato as a foundation for a large variety of healthy toppings. Good Earth Potato also specializes in build your own fresh chopped salad using high quality fresh local ingredients and produce. Their mission is to provide consumers a healthy dining alternative, one community at a time.
ModernEID
modernEID is an online resource for contemporary party and gift products for the Eid holidays. Our products make it easy to decorate your home and celebrate the holidays in a coordinated and fun way. At modernEID, you will find goods for dressing up your home, packaging your presents, and styling your Eid celebrations.
Salik Productions
Salik Productions develops Islamic Applications for mobile devices including iPhone, iPad, Android and Blackberry. The application portfolio includes a sophisticated Quran learning application called myQuran which has a global user base and has a 5-Star rating on the Apple AppStore. Salik Productions has also recently launched a global application called myMasjid which allows communities to better communicate and stay in touch with their Masjids and tracks events, services etc. Salik Productions, is a wholly owned subsidiary of Magnicode, Inc which develops custom apps for a broad range of clients.
naTRUssential
naTRUssential Natural Lifestyle company is a subsidiary of Essential Health International, LLC a minority-owned, Solon, OH based direct sales company of earth-friendly, health and wellness products. naTRUssential supports women who want to nurture their passion, potential and purpose by creating an empowering community and environment.
P.S. If you haven’t purchased your ticket yet, I just wanted to remind you that the early bird registration for $110 ends tomorrow, so get your ticket now and take advantage of the discount!
We look forward to seeing you in just a few weeks!
AMCC features a company every week on its social media outlets (Facebook, Linkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products featured in the month of August are:
NoorVitamins
Halal vitamins – NoorVitamins specializes in developing high quality halal vitamins, pure halal vitamins and dietary supplements for Muslim consumer. Our mission is to provide the Muslim community with the highest quality Halal vitamins and supplements in order to promote a healthy and Halal lifestyle. “We balance science and Islam in order to provide our consumers Halal vitamins and nutritional supplements of unsurpassed quality and value.”
Noor Kids
Today, our children face new challenges that previous Muslim generations have not. Noor Kids tries to solve these problems through our fun and exciting activity books. Their mission is to engage new generation of Muslim children in North America with Islamic knowledge, Muslim culture, and American integration through positive and playful Muslim American characters. Mohammed Aaser a graduate of Harvard Business School co-founded with his brother Amin.
At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:
Can the headscarf be high street as well as haute couture?
Fashion is constantly looking for new influences, and is shaped by grassroots trends, as well as different cultures. It is a global phenomenon, and that the rising market is with young Muslim consumers, consumers who make up 11% of the world population, consumers who embrace and fuse together both fashion and faith in order to express their identity.
Neuroscience and the Changing Media Stereotypes of Muslims
Over the last five years, major television dramas such as “Law and Order,” “CSI” and “Grey’s Anatomy” have begun to introduce Muslim characters — and when they do, their ratings tend to increase.
Islamic finance qualifications prove increasingly fashionable
Islamic finance, one of the hottest topics in European and Middle Eastern financial training, is now being adopted in accountancy training too. Cima, the Chartered Institute of Management Accountants, has launched an Advanced Diploma in Islamic Finance, intended for those working in accounting and financial services who want to move into Islamic finance, as well as those already working in the sector who want to broaden their knowledge.
Whole Foods become the first national retail chain to celebrate Ramadan
Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign–and they’re hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant … as well as brand loyalty from a demographic not traditionally courted by megastore advertising
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