Archive for : October, 2011

Ogilvy & Mather to Receive 2011 Multicultural Award at the Third Annual American Muslim Consumer Conference

Based on the work in the American Muslim Consumer market and the 2010 research report, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, the 2011 Multicultural Award will be presented to Ogilvy & Mather.

WEBWIRE – Wednesday, October 12, 2011

Ogilvy & Mather will be awarded the 2011 Multicultural Award at the third annual American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ.

The AMCC event, in its third year, promotes dialog and raises awareness of this multicultural niche market where many mainstream companies are now seeing a growing opportunity.

AMCC presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. Based on the work in the American Muslim Consumer market and the 2010 research report by Ogilvy & Mather, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, AMCC will be presenting the 2011 Multicultural award to Ogilvy & Mather, one of the world’s leading advertising and marketing agencies. The award will be received by Nazia Hussain Du Bois, Director of Global Cultural Strategy, Ogilvy & Mather. The 2010 Multicultural award was presented to Best Buy (NYSE: BBY).

Since the launch of its first event in 2009, the American Muslim Consumer Conference (AMCC) has been working to understand and address the needs of American Muslim Consumers and promoting companies and entrepreneurs who are developing products for this market.

The conference is held annually attracting over 350 to 400 diverse attendees from community members and leaders, entrepreneurs, professionals, and marketing and advertising executives.This year’s speakers include executives from Edible Arrangements, Walmart, Midamar Corporation, Best Buy, and Thomson Reuters among others.

Meet the Companies Selected for the 2011 Entrepreneur Showcase

We are very excited about this year’s entrepreneurs’ showcase session at the 2011 American Muslim Consumer Conference!

Every year, we look for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected candidates present to the audience and a panel of experts who provide guidance on furthering their company’s growth and exposure. Check out the videos from last year’s Entrepreneur Showcase here.

We received numerous submissions across a number of industries and went through a rigorous application review process to select the best candidates. For your reference, below are the four selected presenters.

Good Earth Potato

Good Earth Potato is a healthy fast food franchise concept that uses the naturally nutritious potato as a foundation for a large variety of healthy toppings. Good Earth Potato also specializes in build your own fresh chopped salad using high quality fresh local ingredients and produce. Their mission is to provide consumers a healthy dining alternative, one community at a time.


modernEID is an online resource for contemporary party and gift products for the Eid holidays. Our products make it easy to decorate your home and celebrate the holidays in a coordinated and fun way. At modernEID, you will find goods for dressing up your home, packaging your presents, and styling your Eid celebrations.

Salik Productions

Salik Productions develops Islamic Applications for mobile devices including iPhone, iPad, Android and Blackberry. The application portfolio includes a sophisticated Quran learning application called myQuran which has a global user base and has a 5-Star rating on the Apple AppStore. Salik Productions has also recently launched a global application called myMasjid which allows communities to better communicate and stay in touch with their Masjids and tracks events, services etc. Salik Productions, is a wholly owned subsidiary of Magnicode, Inc which develops custom apps for a broad range of clients.


naTRUssential Natural Lifestyle company is a subsidiary of Essential Health International, LLC a minority-owned, Solon, OH based direct sales company of earth-friendly, health and wellness products. naTRUssential supports women who want to nurture their passion, potential and purpose by creating an empowering community and environment.

P.S. If you haven’t purchased your ticket yet, I just wanted to remind you that the early bird registration for $110 ends tomorrow, so get your ticket now and take advantage of the discount!

We look forward to seeing you in just a few weeks!