All posts by Qasim Ahmad

AMCC to Host “UNVEILED” Highlighting the Experiences of American Muslim Women in a Post 9/11 World

The American Muslim Consumer Consortium (AMCC) will host UNVEILED, a critically acclaimed play written and performed by Rohina Malik, a Chicago-based playwright, actress and solo performance artist. The play will be held at the Richardson Auditorium in Alexander Hall, Princeton University, New Jersey, on Sunday, September 29th, 2013. 

Princeton, NJ — September 11, 2013

“UNVEILED” tells the stories of five Muslim women living in America in a post 9/11 world. Each woman’s compelling narrative offers a captivating perspective on what many Muslims and non Muslims had to deal with as individuals and as members of their communities. All the women are cleverly portrayed by Rohina herself, who is able to create vastly different contexts and realities for each one of them, all the while building a high level of depth to each character, drawing the audience into their world.

On July 4, 2013, The Washington Post published its review stating, “In Unveiled, Malik’s objective is not just narrow, internally focused self-protection of her own Muslim community. Instead she stresses that threats to the civil liberties of some threaten civil liberties themselves. The character Inez emphasizes, ‘And don’t you think this is just a Muslim problem, or an Arab problem. This is every American’s problem. We are all Americans, and we have to protect each other. Every American needs to realize: Today it is my rights, tomorrow, it could be yours.’”

Chris Jones from the Chicago Tribune says, “Rohina Malik, the hugely talented writer-actress at the center of the Victory Gardens solo show ‘Unveiled,’ is a remarkable new theatrical voice in Chicago. In her rich, upbeat and very enjoyable 70-minute collection of five character studies of Muslim women in modern-day America, Malik gives voice to characters from whom we hear far too little in the theater.”

Rohina Malik is currently based in Chicago as a resident playwright at Chicago Dramatists, an artistic associate at the 16th Street Theater, and she was one of the four writers in the inaugural group of The Goodman Theater’s Playwrights Unit.

“UNVEILED” will be shown at the Richardson Auditorium in Alexander Hall, Princeton University, 68 Nassau St, Princeton, New Jersey 08542 on September 29th, 2013. The show will start at 2:00 PM and will run until 5:00 PM, which includes a Q&A session with Rohina after the play. General admission tickets are $25.00 per person, with a group pass for four tickets available for $80.00. All Princeton University ID holders will have complementary tickets, which are available at the Richardson Auditorium box office.

To receive more information on UNVEILED, please visit

AMCC to Award Saffron Road with CSR and Crescent Halal Food CEO with Entrepreneurship Awards

AMCC will present its third Corporate Social Responsibility (CSR) to Saffron Road and its first entrepreneurship award to Ahmad Adam, CEO of Crescent Halal Food at the upcoming 4th American Muslim Consumer Conference. The conference will be held at the DoubleTree by Hilton Hotel, Newark Airport, New Jersey on Saturday, November 17th, 2012.

Newark, NJ (PRWEB) November 08, 2012

The American Muslim Consumer Conference (AMCC) has played an integral role since its start in 2008 to raise public awareness for the American Muslim market. There are close to seven million Muslims living in the America and they make up an estimated 170 billion dollar market that is largely untapped.

AMCC will give this year’s Multicultural Award, which promotes diversity in America, to Saffron Road. The Saffron Road brand is making a major impact in addressing unmet consumer needs in the multicultural market by bringing food from different ethnic backgrounds to major retail outlets such as Whole Foods. Their focus has been to reach out to customers beyond the Muslim / halal food market and address the needs of any consumer looking for healthy, organic, antibiotic free and humane alternatives. They also have a wide selection of gluten free products. Their Ramadan campaign in 2011 was very successful and neutralized the media backlash related to Muslims and Islam in America into a positive spin focusing on diversity and tolerance. This marketing strategy can be used as a case study for many companies facing similar issues and challenges to make their products and services more mainstream in America.

This year, to recognize entrepreneurs whose contributions are making a major impact in addressing the American Muslims, AMCC will be will be launching a new award called the “Entrepreneur of the Year” Award. This award will be given to Ahmad Adam, CEO of Crescent Halal Food to highlight the leadership he has provided in the halal food industry and implementing Islamic principles in financial, social and ethical areas involving Crescent Halal Food. From its Chicago based facility, Crescent is supplying halal food to major food chains which include over 70 Walmart locations, which has established its position as a leading supplier of halal food in America.

This year’s conference key note speaker will be TED speaker Dr. Naif Al-Mutawa. Dr. Al-Mutawa is the Founder and CEO of Teshkeel Media Group and created THE 99, the first group of comic superheroes with an Islamic background. President Obama praised this as the most innovative initiative viewed by his Presidential Summit on Entrepreneurship and Forbes identified THE 99 one of the top 20 trends around on the globe.

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged“ and will be held on November 17th, 2012 at the DoubleTree by Hilton Hotel, Newark Airport, NJ. Last year’s conference was titled “Multiculturalism & the American Muslim Consumer Market” and drew a crowd of over 350 participants.