Archive for : 2012 Conference

AMCC to Award Saffron Road with CSR and Crescent Halal Food CEO with Entrepreneurship Awards

AMCC will present its third Corporate Social Responsibility (CSR) to Saffron Road and its first entrepreneurship award to Ahmad Adam, CEO of Crescent Halal Food at the upcoming 4th American Muslim Consumer Conference. The conference will be held at the DoubleTree by Hilton Hotel, Newark Airport, New Jersey on Saturday, November 17th, 2012.

Newark, NJ (PRWEB) November 08, 2012

The American Muslim Consumer Conference (AMCC) has played an integral role since its start in 2008 to raise public awareness for the American Muslim market. There are close to seven million Muslims living in the America and they make up an estimated 170 billion dollar market that is largely untapped.

AMCC will give this year’s Multicultural Award, which promotes diversity in America, to Saffron Road. The Saffron Road brand is making a major impact in addressing unmet consumer needs in the multicultural market by bringing food from different ethnic backgrounds to major retail outlets such as Whole Foods. Their focus has been to reach out to customers beyond the Muslim / halal food market and address the needs of any consumer looking for healthy, organic, antibiotic free and humane alternatives. They also have a wide selection of gluten free products. Their Ramadan campaign in 2011 was very successful and neutralized the media backlash related to Muslims and Islam in America into a positive spin focusing on diversity and tolerance. This marketing strategy can be used as a case study for many companies facing similar issues and challenges to make their products and services more mainstream in America.

This year, to recognize entrepreneurs whose contributions are making a major impact in addressing the American Muslims, AMCC will be will be launching a new award called the “Entrepreneur of the Year” Award. This award will be given to Ahmad Adam, CEO of Crescent Halal Food to highlight the leadership he has provided in the halal food industry and implementing Islamic principles in financial, social and ethical areas involving Crescent Halal Food. From its Chicago based facility, Crescent is supplying halal food to major food chains which include over 70 Walmart locations, which has established its position as a leading supplier of halal food in America.

This year’s conference key note speaker will be TED speaker Dr. Naif Al-Mutawa. Dr. Al-Mutawa is the Founder and CEO of Teshkeel Media Group and created THE 99, the first group of comic superheroes with an Islamic background. President Obama praised this as the most innovative initiative viewed by his Presidential Summit on Entrepreneurship and Forbes identified THE 99 one of the top 20 trends around on the globe.

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged“ and will be held on November 17th, 2012 at the DoubleTree by Hilton Hotel, Newark Airport, NJ. Last year’s conference was titled “Multiculturalism & the American Muslim Consumer Market” and drew a crowd of over 350 participants.

Meet the Companies Selected for the 2012 Entrepreneur Showcase

We are very excited about this year’s Entrepreneur Showcase session at the 4th Annual American Muslim Consumer Conference!

Since 2010, the AMCC team has identified successful entrepreneurs who have realized key opportunities and produced viable products and services that are directly or indirectly benefiting the Muslim consumer. We have provided many of them with the opportunity to showcase their business model to a panel of experts for guidance to further improve and sustain their businesses. Check out the videos from last year’s Entrepreneur Showcase on our YouTube channel.

This year we received a large number of applications for the showcase across various industries. Many of these businesses have made considerable progress in understanding the needs of the Muslim consumer. However, there is still a long way to go and numerous opportunities yet to be capitalized. After going through a rigorous application review and screening process we selected the following candidates for this year’s showcase.

Taaza2u

“Taaza2u was built with a simple idea – to offer our discerning customer the best quality Zabiha Halal product; delivered conveniently to their doorstep. We have paid special attention to the cuts and packaging so that our customers can go directly from the box to cooking. No need to trim, cut or clean anymore. Our Ready to Cook and Ready to Grill items represent a completely new level of convenience. Taaza2u is especially proud of our Customer Service inspired by Zappos.com and Nordstrom standards.”

Noor Kids

“Noor Kids makes Islamic education fun and exciting! Our goal is to build confidence in the religious identity of little Muslims through Islamic Education, Muslim Culture, and American Integration. We utilize four characters – Amin, Shireen, Asad, and Amira – to engage little Muslims and achieve our goal. Currently, we produce a quarterly mail-order children’s book series targeted at 4-8 year olds and have sold our books in six countries. Since launching in July 2011, Noor Kids has received support from thousands of fans and received funding from the Harvard Business School. The books have been covered by the Boston Herald, Illume Magazine, American Muslim Mom, and countless independent blogs. We plan to leverage our current success as we expand into digital products, videos, and soft-lines (toys, clothes, etc.), in the forthcoming years.”

Hygienna

“Hygienna Inc. is a Canadian personal hygiene company focused on design innovation and function. Launched in 2011, their flagship product, the Hygienna Solo is one of the world’s lightest and portable bidets. By simply attaching the Hygienna Solo to a water bottle it provides a convenient and time-saving alternative to the exclusive use of toilet paper, cumbersome or expensive bidets, a watering canteen or showering after using the washroom.”

Noriba Investing

“Noriba Investing is a new US based online brokerage that wants to take the Muslim investor to the next level of halal investing. Noriba Investing allows investors to build a fully halal investment portfolio through its advisory and asset management services. Noriba Investing’s trading platform also allows the more active and self-directed Investor to instantly screen publicly traded companies or funds for halal compliance and make trades. Noriba Investing allows Muslims to invest in the markets without compromising their values.”

Strategic Realty Solutions

“Strategic Realty is the areas’ premiere real estate solutions company, and since our inception we have been helping homeowners along with improving communities in each and every city we work in. Our mission is to rejuvenate neighborhoods and increase the standard of living by improving the overall quality of housing for the residents. With the ability to directly purchase homes and make cash offers, we can create an extremely fast, and hassle-free transaction. We provide a halal investment opportunity through a fully Shariah-compliant financial model thereby giving Muslim investors, domestic and overseas, an attractive alternative to investing their hard-earned money for returns that exceed most industries’ standards and allows them to be compliant with their faith. Using our years of knowledge and experience within the real estate investing industry and by employing the power of the franchise model, we look forward to rolling out our educational arm, Real Estate Wealth Academy, in mid-2013 on a national basis. As our investing and educational arms continue to grow over the upcoming months and years, we will serve as a catalyst for job growth on both the local and national level.”