AMCC features a company every week on our Facebook page promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of December were:
Jaan J. caters to the needs of those who appreciate quality vegan ties and cotton ties because they do not wear silk for health or personal reasons. “We at Jaan J. have made it our mission to produce the best non silk vegan ties for those who want the best neckties and need the best neck ties for their mind, body, and soul.” Muhammad Yahya is the head co-founder of Jaan J which specializes in designing halal non silk ties.
Islamic Food and Nutrition Council of America (IFANCA) plays an important role in the Halal consumer space and is a certifier of Halal products. Halal certification gives companies access to Muslim consumers. IFANCA’s Halal Symbol (the Crescent ‘M’) helps Muslims in choosing their goods, assured that what they are buying is Halal without doubt. Dr. Muhammad Munir Chaudry is a Founding Board Member and President of IFANCA.
ObN Skincare’s unique line of personal care products comes “Direct from Nature to You”. Every product reflects a dedication to excellence, a love of nature, and a love of fragrance. “In a world full of chemically altered products, we know “natural” is the way to go,” says Malik Abdul Zahir, CEO. Look out for OBN in the upcoming issue of Ebony and the Oprah show!
“We use no artificial ingredients, preservatives, coloring agents or hormones. Bottom line, all our fresh or frozen whole chickens, parts and patties are completely natural, premium Halal certified products, right from the farm to your family” says Ahmad Adam, President and Founder of Crescent Foods based in Chicago.
At AMCC, we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:
Nicholas Kaiser manages $2.5 billion in mutual fund assets that adhere to the law of Sharia, and his $1.7 billion Amana Growth fund has outperformed its peers.
According to Lee Donghun, chief researcher at Samsung Economic Research Institute, “Although they have a strong image of being closed and stoic, many Muslim people are actually active in purchasing luxury real estate, cars, and other premium products apart from basic necessities. The Muslim culture, despite being geographically scattered, forms a huge market for their religious homogeneity,” he explained.
6 to 9 Million Muslims in America consume $16.1 Billion in Halal food compared to 16 Million Muslims in India consuming $ 23.6 Billion in Halal Food.
Islam is not strongly enough associated, in this country, with design: with graphic design, with the arts, with fashion or creative design. And in this sense it differs from the minority Muslim communities in Europe and certainly from the majority Muslim communities. And let me tell you, art and design diffuse fear. They normalize, they soften …. Miles Young, Ogilvy and Mather CEO at 2nd AMCC
Malaysia is recognized for its stringent standards covering the production of halal goods, but when it comes to meat, Malaysia is not a major producer. China, meanwhile, has no shortage of land for livestock, but its halal accreditation procedures lack a well-established reputation, considered crucial in convincing Muslims that their food has been produced according to Islamic principles. Alcohol and pork, for instance, are forbidden.
Global brands increase use of localised product development and marketing in the Arab world. Marketers have to deal with a unique set of realities and challenges — purchase and consumption behaviours of consumers in these markets often tend to be interwoven with tradition, religion and culture.
A report on the 2nd American Muslim Consumer Conference by Associated Press was covered by 317 media outlets globally.
In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table. The setting was the American Muslim Consumer Conference, which aimed to promote Muslims as a new market segment for U.S. companies.