AMCC features a company every week on its social media outlets (Facebook, Linkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of March were:
OnePure is commited to providing an alternative of Halal certified products for discerning Muslims who value excellence and having a peace of mind has been the key to OnePure’s worldwide recognition. Following our successful launch of the OnePure Travel Collection on Saudi Airlines, the retail line has been launched with the famous French department store Galeries Lafayette.
Halal is a tradition that has nourished billions of people over the last 1,400 years. Halal promotes the sacred tradition of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, healthy food to eat. You’ll be amazed how good Saffron Road’s such carefully prepared food tastes.
Shukr is an Islamic clothing company dedicated to putting faith into fashion. Launched in 2001, Shukr was the first company to provide contemporary modest clothing which met the aesthetic and cultural needs of the new generation of Muslims living in the West. Shukr also aspires to be a model Islamic business, by applying sacred Islamic values to a contemporary, multinational company.
At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:
Food giant Nestle decided on Tuesday to suspend all production of its Herta halal products in France, a spokeswoman said, after a laboratory found traces of pork in sausages labeled as made from chicken.
The report by the Pew Forum on Religion & Public Life seeks to provide up-to-date estimates of the number of Muslims around the world in 2010 and to project the growth of the Muslim population from 2010 to 2030. Changes in the political climate in the United States or European nations, for example, could dramatically affect the patterns of Muslim migration.
Bad news for halal food producers who want to build on the booming sector, currently worth $7.6 billion in annual sales in France. Though that only accounts for a tiny slice of the estimated $655 billion global halal market, experts say its growth in France has consistently been in double digits for nearly a decade.
Analysts already predict that Halal cosmetics will be the next thing in the Islamic economy after Halal food and finance. Interestingly, Halal cosmetics are also gaining popularity amongst modern consumers of an Eco-ethical conscious, i.e. those willing to pay a premium for organic, natural and earthy cosmetics products to suit their modern lifestyle.
Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.