Based on the work in the American Muslim Consumer market and the 2010 research report, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, the 2011 Multicultural Award will be presented to Ogilvy & Mather.
WEBWIRE – Wednesday, October 12, 2011
Ogilvy & Mather will be awarded the 2011 Multicultural Award at the third annual American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ.
The AMCC event, in its third year, promotes dialog and raises awareness of this multicultural niche market where many mainstream companies are now seeing a growing opportunity.
AMCC presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. Based on the work in the American Muslim Consumer market and the 2010 research report by Ogilvy & Mather, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, AMCC will be presenting the 2011 Multicultural award to Ogilvy & Mather, one of the world’s leading advertising and marketing agencies. The award will be received by Nazia Hussain Du Bois, Director of Global Cultural Strategy, Ogilvy & Mather. The 2010 Multicultural award was presented to Best Buy (NYSE: BBY).
Since the launch of its first event in 2009, the American Muslim Consumer Conference (AMCC) has been working to understand and address the needs of American Muslim Consumers and promoting companies and entrepreneurs who are developing products for this market.
The conference is held annually attracting over 350 to 400 diverse attendees from community members and leaders, entrepreneurs, professionals, and marketing and advertising executives.This year’s speakers include executives from Edible Arrangements, Walmart, Midamar Corporation, Best Buy, and Thomson Reuters among others.