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DinarStandard™ (DS), a growth strategy research and advisory firm focused on the global Muslim markets, will be releasing its “American Muslim Market: Business Landscape & Consumer Needs” study exclusively at the American Muslim Consumer Conference, Oct 29 2011.
AMCC attendees will get a special summary presentation of the study findings. The full study will also be available at a special rate only for registered attendees.
This ground-breaking study will for the first time look at the state of business activity addressing American Muslim needs and show consumer perception of key brands on US halal food, finance, travel and select other sectors. The study will also highlight American Muslim consumers un-met lifestyle needs.
The key questions this study will reveal:
- How is the Muslim demographic different across populations centers?
- Which are the major businesses and brands catering to American Muslims (halal food, finance, travel, fashion, media and other sectors)? How do different brands compare?
- What is the brands image with consumers (food & finance)?
- What are the key influencing factors for purchase (channels, product attributes, services etc.)?
- What are the major latent needs of American Muslims not being met?
The study will be based on a nationwide grass-roots consumer survey across the major population centers and supplemented by DinarStandard’s market research and analysis.
AMCC features a company every week on its social media outlets (Facebook, Linkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products featured in the month of June are:
DinarStandard
DinarStandard, a specialized research, advisory and business media firmempowering emerging Muslim markets for growth and global impact. “We believes that businesses are a critical force of change for tackling global human development challenges”, says Rafi Shikoh, Founder and CEO of DinarStandard.
Tom’s of Maine
Since 2006, all Tom’s of Maine products have carried the Halal endorsement, with the exception of bar soap and new Wicked Fresh! Mouthwash. The Halal endorsementcertifies that they are made in accordance with Islamic guidelines under the supervision of the Islamic Food and Nutrition Council of America (IFANCA).
Little Big Kids
Little Big Kids is the first US brand to offer parents a wide range of Islamic Culture Inspired Products for Kids™. “Our goal is to incorporate beautiful culture specific themes into common products that are an everyday part of your child’s life”, says Founder and CEO, Omar Khawaja.
Zabihah.com
Zabihah.com covers the entire halal food chain. For ten years, zabihah.com has given the consumer more control over the quality and quantity of halal food. If you do not get the desired service in a Halal restaurant, this is the place to vent.
At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:
Supermarket speaks language of halal
Sunny Foodmart has ambitious plans to be Toronto’s top multicultural supermarket. It’s off to a good start: The halal meat counter at its second branch has won approval from theMuslim community.
Turkey eyes greater share of pie in global halal market
The size of the total global halal products market ranges from $1.2 trillion to $2 trillion per annum, according to industry experts. Turkey currently only has a small share of the pie, but it hopes to become one of the leading actors in the sector.
Muslim students at Washington U. are getting food options
When the campus’ Muslim Student Association approached the school’s food service provider, Bon Appetit, and asked it to provide halal options — food prepared in accordance with Islamic law — the company agreed. In April, with the Student Union’s support, the Bear’s Den launched a halal food service, making Washington University the first school in the state to offer halal food, according to organizers.
Sharia-compliant bank products poised for strong global growth
Awareness of Islamic finance increasing in Japan, Europe and Australia. The Islamic finance industry can now be considered to be on the global stage. Leadership in the industry has been driven out of Malaysia and the GCC and there has also been significant take up in “non-Muslim” parts of the world, where Islamic finance is seen as “good for business” and a growth market. This is particularly true in Europe, Japan and Australia.
AMCC features a company every week on its social media outlets (Facebook, Linkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of May were:
Alsharifa
Where modern meets modest. Alsharifa’s mission is to bring its customers the best value on swimwear and other modest clothing lines for women.
Elan
Elan is the guide to Global Muslim Culture. The site features many Muslim bloggers who blog about news related to Muslim community. This could be the future Huffintonpost.com for Muslim world. Moniza Khokhar is the founder of Elan.
Abbott Nutrition (NYSE: ABT)
Abbott Nutrition’s internationally recognized brands include the Similac® brand of infant formulas; the Gain® brand of growing-up milks; the PediaSure® line of nutritionals for children; and the Ensure® brand of complete and balanced nutrition for adults. Abbott products are Halal certified by IFANCA.
Azzad Asset Management
Azzad Asset Management is an investment advisory firm registered with the Securities and Exchange Commission. Since 1997, our mission has been to provide discretionary asset management services through smart solutions designed to help you enjoy optimum investment performance without compromising your values. We feel that ethical and socially responsible investment is what ‘Shari’ah compliant’ is and rather than use labels we try to outline what our guidelines specifically are says Fatima Iqbal, Investment Adviser and Financial Planner of Azzad Investments.
At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:
Evolving Halal Certification Trends
The demand for Halal in the U.S. and abroad from consumers has grown in the last few years. From 2005-2009, Datamonitor Group has estimated that the number of global halal product launches has increased by 150%. The exponential rate of increased halal ingredients and foods hitting the global and U.S. markets can be attributed to some key factors. One of these factors include rising prominence of the Islamic consumer market – specifically in the realm of food products.
Islamic fashion: A modern makeover for Mum’s abaya
Modesty and religion are the cornerstones behind the fast-growing Islamic fashion industry, which is making a mark on runways from Indonesia and Dubai to Monte Carlo. Islamic fashion is part of a growing appetite for sharia-related industries and assets, ranging from finance to halal food.
What You Need to Know About Socially Responsible Investing
The number of Social Responsible Investing funds in the U.S. has grown to 250 with assets of $316.1 billion in 2010, up from 55 funds with $12 billion in assets in 1995, according to the Social Investment Forum. Some funds are devoted to investing based on religious beliefs or other social causes. The Ave Maria funds follow the doctrines of the Catholic Church, while the Amana funds abide by Islamic principles.
A high profile Maine business is reaching out to Muslim consumers
Tom’s of Maine has received certification that its personal care products are Halal–a term which means permissible under Islamic law. Business and Halal experts say the certification puts Tom’s in a category with very few other mainstream enterprises in America.
We introduced the Entrepreneur Showcase for the first time at last year’s American Muslim Consumer Conference. The objective was to look for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected candidates presented to the audience and a panel of experts who provided a guidance on furthering their company’s growth and exposure.
Last years session was a great success and due to the large number of applications we received, we encourage you to apply early for the this year’s Entrepreneur Showcase.
Check out the videos below of some of our presenters:
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