Moving Forward: American Muslim Consumer Consortium

American Muslim Consumer Conference (AMCC) is no longer a one day conference event, it is transforming into a consortium of American Muslim Consumers, businesses and entrepreneurs.

The objective of American Muslim Consumer Consortium is to develop the American Muslim Consumer Market by addressing the needs of American Muslim Consumers and promote businesses who are developing products for this market.

Key initiatives to be launched by the Consortium:

  • Fund research, white paper, case studies, surveys related to the American Muslim Consumer market
  • Reach out to mainstream companies and share studies and research which highlights the opportunities which exist in this market
  • Establish network of entrepreneurs and investors who are willing to share their success and experience
  • Ensure that Muslim owned businesses are committed to social responsibility and contributing their share of resources and funding towards community development projects
  • Develop a playbook to counter incidents like the advertising pull of Lowes from an American Muslim sitcom. As opposed to the reactive responses that don’t fully address the issue, what are some proactive measures that serve to engage in a meaningful and innovative manner?
  • Share, collaborate with likeminded organizations whose objectives are to promote entrepreneurship by launching entrepreneurship development program
  • Replicate the success of entrepreneurship showcase in many cities of America, help connect entrepreneurs with investors
  • Leverage existing social media channels to aggregate and distribute Muslim consumer related news, white paper, research and case studies.

Join the American Muslim Consumer Consortium — as a consumer you will help shape this market; as a business you will have access to all the market data, white paper, case studies which can help you market your products; as a would-be entrepreneur you can connect with successful entrepreneurs and investors.

For more information, please email us at

Faisal Masood
Founder, American Muslim Consumer Consortium (AMCC)

AMCC to Award Saffron Road with CSR and Crescent Halal Food CEO with Entrepreneurship Awards

AMCC will present its third Corporate Social Responsibility (CSR) to Saffron Road and its first entrepreneurship award to Ahmad Adam, CEO of Crescent Halal Food at the upcoming 4th American Muslim Consumer Conference. The conference will be held at the DoubleTree by Hilton Hotel, Newark Airport, New Jersey on Saturday, November 17th, 2012.

Newark, NJ (PRWEB) November 08, 2012

The American Muslim Consumer Conference (AMCC) has played an integral role since its start in 2008 to raise public awareness for the American Muslim market. There are close to seven million Muslims living in the America and they make up an estimated 170 billion dollar market that is largely untapped.

AMCC will give this year’s Multicultural Award, which promotes diversity in America, to Saffron Road. The Saffron Road brand is making a major impact in addressing unmet consumer needs in the multicultural market by bringing food from different ethnic backgrounds to major retail outlets such as Whole Foods. Their focus has been to reach out to customers beyond the Muslim / halal food market and address the needs of any consumer looking for healthy, organic, antibiotic free and humane alternatives. They also have a wide selection of gluten free products. Their Ramadan campaign in 2011 was very successful and neutralized the media backlash related to Muslims and Islam in America into a positive spin focusing on diversity and tolerance. This marketing strategy can be used as a case study for many companies facing similar issues and challenges to make their products and services more mainstream in America.

This year, to recognize entrepreneurs whose contributions are making a major impact in addressing the American Muslims, AMCC will be will be launching a new award called the “Entrepreneur of the Year” Award. This award will be given to Ahmad Adam, CEO of Crescent Halal Food to highlight the leadership he has provided in the halal food industry and implementing Islamic principles in financial, social and ethical areas involving Crescent Halal Food. From its Chicago based facility, Crescent is supplying halal food to major food chains which include over 70 Walmart locations, which has established its position as a leading supplier of halal food in America.

This year’s conference key note speaker will be TED speaker Dr. Naif Al-Mutawa. Dr. Al-Mutawa is the Founder and CEO of Teshkeel Media Group and created THE 99, the first group of comic superheroes with an Islamic background. President Obama praised this as the most innovative initiative viewed by his Presidential Summit on Entrepreneurship and Forbes identified THE 99 one of the top 20 trends around on the globe.

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged“ and will be held on November 17th, 2012 at the DoubleTree by Hilton Hotel, Newark Airport, NJ. Last year’s conference was titled “Multiculturalism & the American Muslim Consumer Market” and drew a crowd of over 350 participants.

Meet the Companies Selected for the 2012 Entrepreneur Showcase

We are very excited about this year’s Entrepreneur Showcase session at the 4th Annual American Muslim Consumer Conference!

Since 2010, the AMCC team has identified successful entrepreneurs who have realized key opportunities and produced viable products and services that are directly or indirectly benefiting the Muslim consumer. We have provided many of them with the opportunity to showcase their business model to a panel of experts for guidance to further improve and sustain their businesses. Check out the videos from last year’s Entrepreneur Showcase on our YouTube channel.

This year we received a large number of applications for the showcase across various industries. Many of these businesses have made considerable progress in understanding the needs of the Muslim consumer. However, there is still a long way to go and numerous opportunities yet to be capitalized. After going through a rigorous application review and screening process we selected the following candidates for this year’s showcase.


“Taaza2u was built with a simple idea – to offer our discerning customer the best quality Zabiha Halal product; delivered conveniently to their doorstep. We have paid special attention to the cuts and packaging so that our customers can go directly from the box to cooking. No need to trim, cut or clean anymore. Our Ready to Cook and Ready to Grill items represent a completely new level of convenience. Taaza2u is especially proud of our Customer Service inspired by and Nordstrom standards.”

Noor Kids

“Noor Kids makes Islamic education fun and exciting! Our goal is to build confidence in the religious identity of little Muslims through Islamic Education, Muslim Culture, and American Integration. We utilize four characters – Amin, Shireen, Asad, and Amira – to engage little Muslims and achieve our goal. Currently, we produce a quarterly mail-order children’s book series targeted at 4-8 year olds and have sold our books in six countries. Since launching in July 2011, Noor Kids has received support from thousands of fans and received funding from the Harvard Business School. The books have been covered by the Boston Herald, Illume Magazine, American Muslim Mom, and countless independent blogs. We plan to leverage our current success as we expand into digital products, videos, and soft-lines (toys, clothes, etc.), in the forthcoming years.”


“Hygienna Inc. is a Canadian personal hygiene company focused on design innovation and function. Launched in 2011, their flagship product, the Hygienna Solo is one of the world’s lightest and portable bidets. By simply attaching the Hygienna Solo to a water bottle it provides a convenient and time-saving alternative to the exclusive use of toilet paper, cumbersome or expensive bidets, a watering canteen or showering after using the washroom.”

Noriba Investing

“Noriba Investing is a new US based online brokerage that wants to take the Muslim investor to the next level of halal investing. Noriba Investing allows investors to build a fully halal investment portfolio through its advisory and asset management services. Noriba Investing’s trading platform also allows the more active and self-directed Investor to instantly screen publicly traded companies or funds for halal compliance and make trades. Noriba Investing allows Muslims to invest in the markets without compromising their values.”

Strategic Realty Solutions

“Strategic Realty is the areas’ premiere real estate solutions company, and since our inception we have been helping homeowners along with improving communities in each and every city we work in. Our mission is to rejuvenate neighborhoods and increase the standard of living by improving the overall quality of housing for the residents. With the ability to directly purchase homes and make cash offers, we can create an extremely fast, and hassle-free transaction. We provide a halal investment opportunity through a fully Shariah-compliant financial model thereby giving Muslim investors, domestic and overseas, an attractive alternative to investing their hard-earned money for returns that exceed most industries’ standards and allows them to be compliant with their faith. Using our years of knowledge and experience within the real estate investing industry and by employing the power of the franchise model, we look forward to rolling out our educational arm, Real Estate Wealth Academy, in mid-2013 on a national basis. As our investing and educational arms continue to grow over the upcoming months and years, we will serve as a catalyst for job growth on both the local and national level.”

Shaping the American Muslim Marketplace

Halal Chicken from Crescent Foods is now available at over 70 Walmart stores, Frozen Halal meals from Saffron Road are available at Whole Foods stores across America, Supermarket chains Pathmark and retail giants Best Buy wish us “Eid Mubarak” and “Ramadan Mubarak” in their marketing brochures. One of the world’s biggest advertising agencies, Ogilvy & Mather launched Ogilvy Noor offering Islamic Branding services. All these developments have happened over the last 4 years.

When we started to float the concept of the American Muslim Consumer Conference (AMCC) back in 2008 amongst Muslim communities, we would get a blank stare. It was a challenge for us to explain that American Muslims had a buying power which had grown to almost $170B and that it was now time for us to establish a platform which can create more awareness in the media and mainstream companies. We also felt that we could help to support smaller businesses trying to engage with the needs of the Muslims.

We started to craft a vision for AMCC and, after few round of discussions and consultations, the AMCC vision was established: Understand and address the needs of American Muslim Consumers and promote businesses and entrepreneurs who are developing products and services for this market.
Since its launch in October 2008, there is so much we have learned about this market and now have so much to share. As a common American Muslim Consumer, we would have missed out and never have had the opportunity to establish that connection.

This connection is between many entrepreneurs and many organizations that have been working to address the unique needs of American Muslims. Organizations like the Muslim Consumer Group that does extensive research to provide information whether ingredients used in food products available in supermarkets are Halal or not. Organizations like Halal Advocates of America, Islamic Services of America, Islamic Food and Nutrition Council of America, Pure Halal Center who all provide Halal certification services.

Companies like Crescent Foods, Midamar, Saffron Road, and Al Safa are pioneers in manufacturing Halal Food and are working with both neighborhood stores and supermarkets to make their products available nationwide. Although their products are not yet available in all supermarkets, in the last three to four much progress has been made. Walking through the aisles of many supermarket chains, the word Halal is no longer a strange sight.

Young entrepreneurial companies have also emerged like Noor Kids who are developing products for children which make Islamic education fun and exciting, Noor Vitamins with Halal vitamins, JaanJ which designs non-silk Halal vegan ties, Amara Cosmetics who have developed an entire range of Halal cosmetic products, and LittleBigKids which offers a wide range of culturally and religiously inspired products for kids. Each year, the list of products and companies just keeps growing.

Islamic Finance companies like Amana Mutual Funds, University Islamic Financial, Iman Fund, Guidance Residential and Ijara Loans are offering many Sharia-compliant financial products. And while Muslims in America have not yet embarked completely on the concept of Islamic Finance, as they do not see much difference between conventional banking and Islamic Finance companies, significant progress is being made year by year.

Today there is a fast growing and diverse set of media and forums that enable access to the American Muslim market. From fast growing online networks such as,, to publications such as Azizah magazine(for American Muslim women) and various regional newspapers. A variety of media are fast maturing with captive audiences that reflect the full fabric of American Muslim society and are becoming popular in bringing issues of American Muslims in the forefront.

Journalists like Carla Power from Time Magazine and Paul Barrett from BusinessWeek have written extensively about the upcoming American Muslim Market; big advertising giant, Ogilvy & Mather has an entire division advocating the Muslim Market and they have all been active participants in the past AMCC conferences.

All these developments are good for the growing Muslim Community. This platform still needs to be developed further to enable more interaction and exchange between entrepreneurs and businesses developing products and services for this market catering to American Muslims.

Over the years, AMCC has created a valuable arena for the relaxed exchange of ideas and activities between the Muslim and non-Muslim business communities with diverse cultural backgrounds. Common ground and shared interests have emerged in an atmosphere of understanding and tolerance, and this all helps to confirm the value – economic, social and spiritual – of the Muslim community in the USA.

There can be little doubt that over the coming years, American Muslims will make increasingly significant contributions through their entrepreneurial and commercial activities. A new generation with fresh ideas about business, media, trade and finance will bring a new vision, nurtured by their faith, and forged by the needs and realities of life in America. We plan to be a part of that.

The 4th annual American Muslim Consumer Conference will be held on Saturday, November 17th at DoubleTree Hotel by Hilton at Newark Airport, Newark, New Jersey, USA. This year’s conference theme is “The New Face of Muslim Consumers”, which will analyze and discuss the market as a group of socially conscious, innovative, and engaged consumers.

Understanding the commercial habits of Muslims

Looking ahead into the future is of paramount importance for any organization that wants to stay on the top in their field of business. Today’s forecasts, business research are tomorrow’s profits. While all business school teaches this the message seems to have been lost in the majority of business. The organizations that do pay attention to the trend, and try to plan for the future come out as successful.

Islam guides about 2 billion people around the world and in United States there are growing numbers of people who are following the teachings of Islam. Understanding Islam and its followers will be a critical piece of strategy that no organization can ignore. This is my attempt at making it a bit more clear for people and organizations that want to grow or do business for/with Muslim community in the United States.

How different are Muslims? What can you do to make Muslims feel more welcomed and satisfied in doing business with you? These are the questions I will try and answer with my blogs.

Muslims are follower of the Islam; they believe that; “there is only one God and Muhammad (peace be upon him) is his messanger”. Muslims are guide in their daily life by the set of laws listed in the Holy Quran. This blog is too small to cover all of these laws. At a very high level; you could say that Allah has listed as law the commonsense and best practice of any society, along with a wealth of information from astrology, medicine, Biology, physiology and much much more.

To understand the commercial habits of Muslims you have to understand that Muslims have prohibition to do certain things. The things that are prohibited are referred as “haraam”. For example, some foods ingredients that are considered haraam are:

Meat from swine: Any product that has directly or indirectly been extracted from pig/swine is forbidden.
Alcohol: Intoxicating beverages or items are forbidden from consumption.
BONE PHOSPHATE – E542: An anti-caking agent made from the degreased steam-extract from animal bones.
COCHINEAL/CARMINE – E120, E122: A red dyestuff consisting of dried bodies of female cochineal insects. Note: E124 Ponceau 4R is acceptable although it is sometimes known as Cochineal Red A.
GELATINE: Gelatine is an odorless, tasteless, protein substance like glue or jelly, obtained by boiling the bones, hoofs, and other waste parts of animals. Vegetarian alternatives such as Agar Agar and Gelozone exist.
GLYCERINE – E422: May be produced from animal fats, synthesized from propylene or from fermentation of sugars.
L-CYSTEINE: A flavor and improving agent manufactured from animal hair and chicken feathers.
MAGNESIUM STEARATE: May be made from animal fat. Often found in medicines.
RENNET (ANIMAL): An enzyme taken from the stomach of a newly killed calf used in the cheese making process. Vegetarian cheese is produced using microbial or fungal enzymes, or chymosin.
VANILLA EXTRACT: Vanilla is a plant product. It is extracted with alcohol as the solvent of choice, from the vanilla bean and is normally kept in a solution containing alcohol. If you examine at a bottle of vanilla extract, you will find it lists alcohol as an ingredient, along with the percentage of alcohol.
WHEY: During cheese making, a coagulum is formed by clotting milk with rennet. When the coagulum is cut, a watery liquid known as whey is released and drained off leaving the curd to be salted and further processed into cheese. Whey contains water, fat, protein, lactose, minerals and lactic acid. Cream, butter, cheese, drinks, syrups and powder are some of the products made from whey.
SHELLAC E904: a resin from the lac insect
EMULSIFIERS (E470 to E483): haraam if obtained from pork or non-halal sources.

There are some sections of Muslims who may have more food products (some seafood) that they would want to add to this list but I will not cover them in this post.

In my next post, I will cover Halal Finance and give some examples of how commercial transactions are conducted under Islamic guidelines.


AMCC: A Look Back at Our Accomplishments

Over the last three years a small group of part time volunteers have worked tirelessly to conduct the American Muslim Consumer Conference. Since its launch in 2009, we have received many positive feedback and everyone who so far attended the conference gave us kudos for arranging a professional event which is much needed for the growing Muslim Community. We are the only platform which represent American Muslim Consumers and the only platform which helps promote American Muslim businesses and Entrepreneurs.

The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.

Unlike many Muslim national organizations whose focus has been more social, religious or advocacy, we took this unique initiative to establish a platform which can address Muslim Consumer needs and promote Muslim businesses, products and entrepreneurs. In the last three years of our effort we have achieved the following:

1. Conducted 3 very successful conferences which grew from 200 delegates to 400 delegates

2. We brought more than 30 successful Muslim entrepreneurs who participated in our conferences either as speakers or panelists.

3. We have brought prominent companies who are in Halal food market, Islamic Finance market, Halal travel, Halal Cosmetics, Halal certification and online portals to our platform and have helped them promote their products.

  • Amana Mutual Fund
  • University Islamic Financials
  • Zayan Takaful Insurance
  • DinarStandard
  • Crescentrating
  • One Pure Cosmetics
  • Saffron Road Food
  • Crescent Food
  • Midamar Food
  • Islamic Food and Nutrition Council
  • Islamic Services of America
  • Halal advocates of America
  • Muxlim
  • Azizah Magazine
  • Muslim Consumer Group
  • Edible Arrangements International Inc.
  • American Halal Association

4. We have created an awareness of the American Muslim Consumer Market by establishing active partnership, alliances with many mainstream companies.

  • Miles Young, CEO of Ogilvy & Mather, one of the largest advertising and marketing agencies was a key note speaker at 2nd annual conference
  • Dr. Mehmood Khan, CEO of Nutritional Products, Pepsico was one of our speaker at 2nd annual conference
  • Marketing Directors of Best Buy, Walmart have also attended our conference as speakers

5. Two research reports were published and launched at our conferences.

  • Ogilvy released a research report “A little Empathy goes a long way, How brands can engage American Muslim Consumer” at 2nd annual conference in 2010.
  • DinarStandard’s in depth study titled, “American Muslim Market: Business Landscape & Consumer Needs” released at 3rd annual conference in 2011. DinarStandard is a prominent global Muslim market research and advisory firm specializing in the emerging Muslim markets.

6. We have established a presence in social media space and all the promotion of our conferences has been through social media with minimal budget. We have also used social media to aggregate and distribute Muslim consumer related news.

7. Coverage of AMCC in mainstream media and focused media. The second conference was covered by Associated Press which was distributed to 350 major media outlets.

8. In the last three years we have seen Halal meat available in Costco, select Shoprite stores in Pennsylvania, select Walmart stores in Illinois and Michigan, Halal frozen packaged food available in Whole Foods, and acknowledgement of Eid al-Adha festival by Best Buy in their marketing brochures

9. Launch of the Entrepreneurship Showcase. Since its launch in 2010, we have received applications from more than 50 small companies and so far 9 companies were selected to present their business plan to a panel of successful entrepreneurs. This has become the most popular session in our conference and has been compared to the popular show Shark Tank.

These achievements in such a short duration have been possible due to the dedication and creativity of many volunteers who are helping to advance the objective and vision of AMCC.

Ogilvy & Mather to Receive 2011 Multicultural Award at the Third Annual American Muslim Consumer Conference

Based on the work in the American Muslim Consumer market and the 2010 research report, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, the 2011 Multicultural Award will be presented to Ogilvy & Mather.

WEBWIRE – Wednesday, October 12, 2011

Ogilvy & Mather will be awarded the 2011 Multicultural Award at the third annual American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ.

The AMCC event, in its third year, promotes dialog and raises awareness of this multicultural niche market where many mainstream companies are now seeing a growing opportunity.

AMCC presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America. Based on the work in the American Muslim Consumer market and the 2010 research report by Ogilvy & Mather, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, AMCC will be presenting the 2011 Multicultural award to Ogilvy & Mather, one of the world’s leading advertising and marketing agencies. The award will be received by Nazia Hussain Du Bois, Director of Global Cultural Strategy, Ogilvy & Mather. The 2010 Multicultural award was presented to Best Buy (NYSE: BBY).

Since the launch of its first event in 2009, the American Muslim Consumer Conference (AMCC) has been working to understand and address the needs of American Muslim Consumers and promoting companies and entrepreneurs who are developing products for this market.

The conference is held annually attracting over 350 to 400 diverse attendees from community members and leaders, entrepreneurs, professionals, and marketing and advertising executives.This year’s speakers include executives from Edible Arrangements, Walmart, Midamar Corporation, Best Buy, and Thomson Reuters among others.

Meet the Companies Selected for the 2011 Entrepreneur Showcase

We are very excited about this year’s entrepreneurs’ showcase session at the 2011 American Muslim Consumer Conference!

Every year, we look for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected candidates present to the audience and a panel of experts who provide guidance on furthering their company’s growth and exposure. Check out the videos from last year’s Entrepreneur Showcase here.

We received numerous submissions across a number of industries and went through a rigorous application review process to select the best candidates. For your reference, below are the four selected presenters.

Good Earth Potato

Good Earth Potato is a healthy fast food franchise concept that uses the naturally nutritious potato as a foundation for a large variety of healthy toppings. Good Earth Potato also specializes in build your own fresh chopped salad using high quality fresh local ingredients and produce. Their mission is to provide consumers a healthy dining alternative, one community at a time.


modernEID is an online resource for contemporary party and gift products for the Eid holidays. Our products make it easy to decorate your home and celebrate the holidays in a coordinated and fun way. At modernEID, you will find goods for dressing up your home, packaging your presents, and styling your Eid celebrations.

Salik Productions

Salik Productions develops Islamic Applications for mobile devices including iPhone, iPad, Android and Blackberry. The application portfolio includes a sophisticated Quran learning application called myQuran which has a global user base and has a 5-Star rating on the Apple AppStore. Salik Productions has also recently launched a global application called myMasjid which allows communities to better communicate and stay in touch with their Masjids and tracks events, services etc. Salik Productions, is a wholly owned subsidiary of Magnicode, Inc which develops custom apps for a broad range of clients.


naTRUssential Natural Lifestyle company is a subsidiary of Essential Health International, LLC a minority-owned, Solon, OH based direct sales company of earth-friendly, health and wellness products. naTRUssential supports women who want to nurture their passion, potential and purpose by creating an empowering community and environment.

P.S. If you haven’t purchased your ticket yet, I just wanted to remind you that the early bird registration for $110 ends tomorrow, so get your ticket now and take advantage of the discount!

We look forward to seeing you in just a few weeks!


August Newsletter: Featuring NoorVitamins, Noor Kids

AMCC features a company every week on its social media outlets (FacebookLinkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products featured in the month of August are:


Halal vitamins – NoorVitamins specializes in developing high quality halal vitamins, pure halal vitamins and dietary supplements for Muslim consumer. Our mission is to provide the Muslim community with the highest quality Halal vitamins and supplements in order to promote a healthy and Halal lifestyle. “We balance science and Islam in order to provide our consumers Halal vitamins and nutritional supplements of unsurpassed quality and value.”

Noor Kids

Today, our children face new challenges that previous Muslim generations have not. Noor Kids tries to solve these problems through our fun and exciting activity books. Their mission is to engage new generation of Muslim children in North America with Islamic knowledge, Muslim culture, and American integration through positive and playful Muslim American characters. Mohammed Aaser a graduate of Harvard Business School co-founded with his brother Amin.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Can the headscarf be high street as well as haute couture?

Fashion is constantly looking for new influences, and is shaped by grassroots trends, as well as different cultures. It is a global phenomenon, and that the rising market is with young Muslim consumers, consumers who make up 11% of the world population, consumers who embrace and fuse together both fashion and faith in order to express their identity.

Neuroscience and the Changing Media Stereotypes of Muslims

Over the last five years, major television dramas such as “Law and Order,” “CSI” and “Grey’s Anatomy” have begun to introduce Muslim characters — and when they do, their ratings tend to increase.

Islamic finance qualifications prove increasingly fashionable

Islamic finance, one of the hottest topics in European and Middle Eastern financial training, is now being adopted in accountancy training too. Cima, the Chartered Institute of Management Accountants, has launched an Advanced Diploma in Islamic Finance, intended for those working in accounting and financial services who want to move into Islamic finance, as well as those already working in the sector who want to broaden their knowledge.

Whole Foods become the first national retail chain to celebrate Ramadan

Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign–and they’re hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant … as well as brand loyalty from a demographic not traditionally courted by megastore advertising

July Newsletter: Featuring Muslim Ad Network, ILLUME Magazine, Whole Foods Market

AMCC features a company every week on its social media outlets (FacebookLinkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products featured in the month of July are:

Muslim Ad Network

Connecting advertisers with the Muslim market. The digital media is becoming more and more powerful, google ad revenue grows every quarter, groupon very soon will be a multibillion dollar company and the list goes on and on. Tabish Hasan and Saad Ahmed are the two young founders of Muslim Ad Network.

ILLUME Magazine

ILLUME delivers the latest breaking news and information about Muslims and the Muslim World, latest top stories, business, entertainment, politics, and more. For in-depth coverage, ILLUME provides special reports, video, audio, photo galleries, and interactive guides. ILLUME was honored with an award for “quality journalism, balance and fairness in its coverage of the Muslim-American community” from the highly celebrated and highly esteemed National Press Foundation.

Whole Foods Market

Enjoy authentic Pad Thai made with chicken that is Certified Humane by Humane Farm Animal Care and spices that are roasted and ground on site for the best flavor. Saffron Road Halal-certified products are available in Whole Foods market, and the sale of these delicious products also supports Whole Planet Foundation.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

iPhone Apps Designed for Muslim Children

“Suzanne Muir, the founder of “Allah made World” App and Over the Moon Stories. A teacher and children’s author, she’s taken her creativity, skills and knowledge to create educational apps for Muslim children. Officially on her halal hustle and filling a gap that’s needed in a niche Muslim market.

Ireland aims to be home of Islamic finance in Europe

The taoiseach, Enda Kenny, who was swept to power on a wave of public anger at the taxpayers’ €70bn (£62bn) bailout of failed banks, told the Irish Funds Industry Association (IFIA) that he was doing everything he could to “ensure” Dublin became “a centre of excellence for Islamic finances”.

A (Uni)Vision For Life After A Mass Market

Or why not a business catering to a freshly self-conscious, religious submarket—domestic Muslims? Many marketers see them as a small yet promising commercial target. Saffron Road, based in Stamford, Conn., is selling its line of Halal (comporting with Islamic law) frozen entrees in Whole Foods supermarkets.

The next sporty must-have is not just for Muslim women

The ResportOn, a tight-fitting hoodie covering the hair, is the new sports hijab – but it’s attracting orders from non-Muslim women. The ResportOn, whose tagline is “Be yourself. Unveil your performance”, is the brainchild of Iranian-born French-Canadian designer Elham Seyed Javad.