The Power of the American Muslim Consumer

The 3rd annual American Muslim Consumer Conference (AMCC) will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey from 9 AM to 5 PM.

We hold this conference annually attracting over 350 to 400 diverse attendees: from community members and leaders, entrepreneurs, professionals, and marketing/advertising/PR executives. Following are confirmed speakers for 2011 AMCC:

  • Tariq Farid – Founder and CEO, Edible Arrangements International
  • Errol Schweizer – Global Grocery Coordinator, Whole Foods Market
  • Layla Mandi – Founder & CEO, OnePure
  • Gwen Kelly – Senior Marketing Manager, Walmart
  • Jalel Aossey Director, Midamar Corporation
  • Susan Labadi Editor in Chief, HalalConnect Magazine, American Halal Association
  • Ibrahim Abdul-Matin – Author, “Green Deen”
  • Peter Gould – Designer,
  • Moose Scheib – CEO, LoanMod
  • Kamran Pasha – Screenwriter & Director, Hollywood
  • Maria Ebrahimji – Director & Executive Editorial Producer, CNN Worldwide
  • Adnan Durrani – CEO, American Halal Company, Inc.
  • Abdalhamid Evans – Director, Imarat Consultants
  • Jane Carten – Director & President, Saturna Capital
  • Haroon Mokhtarzada – Co-Founder & CEO, Webs Inc.
  • Nausheena Hussain – Multicultural Marketing, Best Buy
  • Dilawar Syed (Tentative) – President & CEO, Yonja Media Group
  • Rushdi Siddiqui – Global Head, Islamic Finance & OIC Countries Thomson Reuters

Since the launch of first AMCC in 2009, we have been working to understand and address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.

At the 2010 conference, Ogilvy and Mather, one of the leading marketing and advertising agency released a research report on American Muslims called, “A little empathy goes a long way: How brands can engage the American Muslim consumer”. The report revealed that 86% of American Muslim Consumers believe that American Companies “need to make more of an effort to understand Muslim values” but at exactly the same time they are feeling largely ignored by American brands and companies with 98% feeling that “American brands don’t actively reach out to Muslim Consumers”.

The theme of the conference this year will be “Multiculturalism and the American Muslim Consumer Market”. This will be a landmark conference highlighting the opportunities and potential which mark the American Muslim Consumer market as a valuable niche (similar to the Hispanic market a decade ago and today this market stands at $1.4 Trillion).

The purchasing power of American Muslims is estimated to be about $200 Billion annually, however there are very few brands and limited products servicing the need of American Muslims. JWT’s 2007 study of ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.”

This consumer landscape can be broken down into two categories. The first, consumer products and services that a Muslim household spends on, that are not unique for Muslim consumers alone, and the second, products and services that are customized for Muslim Consumer unique needs.

The first category is where marketing focus is needed on custom communication, targeted media reach and building loyalty. The second category is where customized Muslim products/services or dedicated business lines are developed.

There are some key questions that arise for marketers in formulating an effective American Muslim marketing strategy. Almost half of the American Muslims are indigenous and the recent immigrant populations are already into their second or third generations. As a result, many consumer behavior aspects are reflective of the general American consumption patterns. From buying cell phones to drinking soft drinks, the American part of their identity prevails. However, a variety of Muslim market specific product categories and levels of customization opportunities do exist.

In recent years we have seen a mainstream company like Best Buy Inc., a major retailer of electronic products, in America launching various marketing communication to target American Muslims. One such communication was acknowledging a Muslim holiday “Eid al-Adha,” for the first time in a national advertisement.

Iconic American companies such as Costco, and Sams Club have entered the halal arena, you can buy Halal lamb at select Costco and Sams Club locations. In August, the natural grocery giant Whole Foods began selling its first nationally distributed halal food product — frozen Indian entrees called Saffron Road.

American Muslim entrepreneurs have also launched many companies targeting the Muslim Consumers. In the area of Islamic Finance we have seen emergence of companies like Amana Mutual Fund and Azzad Investment Fund in Sharia Compliant Mutual Fund, Guidance Residential and University Islamic Financial in home mortgages and Zayan Financial in Takaful home insurance products.

In the area of Halal Food, Crescent Food, Saffron Road and Midamar are emerging as a mainstream brand.

There is a big buzz about the Muslim lifestyle market, where the fashion industry is constantly looking for new influences, and is shaped by grassroots trends, as well as different cultures. Fashion is a global phenomenon, and that the rising market is with young Muslim consumers who embrace and fuse together both fashion and faith in order to express their identity.  JaanJ’s ( collection of non silk vegan ties will surely captivate you with its trendy design.

The American Muslim market today has a fast growing diverse set of media and forums that enable access to it. From fast growing online networks such as,, and to publications such as Azizah magazine (for American Muslim women) and regional newspapers, a variety of media are fast maturing with captive audiences that reflect the full fabric of American Muslim society and are becoming popular in bringing issues of American Muslims in the forefront.

From food to fashion to finance, buying Muslim is a big opportunity and consumer brands in the U.S. who are smart enough to embrace them will experience firsthand their spending power, brand loyalty and brand advocacy.  The increased support and buzz around this emerging consumer segment is good for the Muslim community, brands seeking to court them and the U.S. economy. And as the outlook for significant top-line growth and overall economic recovery still looks gloomy in many sectors, look for more brands, mainstream and Muslim-owned, to begin to make efforts to gain the attention and loyalty of a significantly important and underserved demographic in the marketplace – the American Muslim Consumer.

American Muslim Market 2011: Business Landscape & Consumer Needs Study

DinarStandard™ (DS), a growth strategy research and advisory firm focused on the global Muslim markets, will be releasing its “American Muslim Market: Business Landscape & Consumer Needs” study exclusively at the American Muslim Consumer Conference, Oct 29 2011.

AMCC attendees will get a special summary presentation of the study findings.  The full study will also be available at a special rate only for registered attendees.

This ground-breaking study will for the first time look at the state of business activity addressing American Muslim needs and show consumer perception of key brands on US halal food, finance, travel and select other sectors.  The study will also highlight American Muslim consumers un-met lifestyle needs.

The key questions this study will reveal:

  1. How is the Muslim demographic different across populations centers?
  2. Which are the major businesses and brands catering to American Muslims (halal food, finance, travel, fashion, media and other sectors)?  How do different brands compare?
  3. What is the brands image with consumers (food & finance)?
  4. What are the key influencing factors for purchase (channels, product attributes, services etc.)?
  5. What are the major latent needs of American Muslims not being met?

The study will be based on a nationwide grass-roots consumer survey across the major population centers and supplemented by DinarStandard’s market research and analysis.

June Newsletter: Featuring DinarStandard, Tom’s of Maine, Little Big Kids,

AMCC features a company every week on its social media outlets (FacebookLinkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products featured in the month of June are:


DinarStandard, a specialized research, advisory and business media firmempowering emerging Muslim markets for growth and global impact. “We believes that businesses are a critical force of change for tackling global human development challenges”, says Rafi Shikoh, Founder and CEO of DinarStandard.

Tom’s of Maine

Since 2006, all Tom’s of Maine products have carried the Halal endorsement, with the exception of bar soap and new Wicked Fresh! Mouthwash. The Halal endorsementcertifies that they are made in accordance with Islamic guidelines under the supervision of the Islamic Food and Nutrition Council of America (IFANCA).

Little Big Kids

Little Big Kids is the first US brand to offer parents a wide range of Islamic Culture Inspired Products for Kids™. “Our goal is to incorporate beautiful culture specific themes into common products that are an everyday part of your child’s life”, says Founder and CEO, Omar Khawaja. covers the entire halal food chain. For ten years, has given the consumer more control over the quality and quantity of halal food. If you do not get the desired service in a Halal restaurant, this is the place to vent.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Supermarket speaks language of halal

Sunny Foodmart has ambitious plans to be Toronto’s top multicultural supermarket. It’s off to a good start: The halal meat counter at its second branch has won approval from theMuslim community.

Turkey eyes greater share of pie in global halal market

The size of the total global halal products market ranges from $1.2 trillion to $2 trillion per annum, according to industry experts. Turkey currently only has a small share of the pie, but it hopes to become one of the leading actors in the sector.

Muslim students at Washington U. are getting food options

When the campus’ Muslim Student Association approached the school’s food service provider, Bon Appetit, and asked it to provide halal options — food prepared in accordance with Islamic law — the company agreed. In April, with the Student Union’s support, the Bear’s Den launched a halal food service, making Washington University the first school in the state to offer halal food, according to organizers.

Sharia-compliant bank products poised for strong global growth

Awareness of Islamic finance increasing in Japan, Europe and Australia. The Islamic finance industry can now be considered to be on the global stage. Leadership in the industry has been driven out of Malaysia and the GCC and there has also been significant take up in “non-Muslim” parts of the world, where Islamic finance is seen as “good for business” and a growth market. This is particularly true in Europe, Japan and Australia.

May Newsletter: Featuring Alsharifa, Elan, Abbott Nutrition, Azzad Asset Management

AMCC features a company every week on its social media outlets (FacebookLinkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of May were:


Where modern meets modest. Alsharifa’s mission is to bring its customers the best value on swimwear and other modest clothing lines for women.


Elan is the guide to Global Muslim Culture. The site features many Muslim bloggers who blog about news related to Muslim community. This could be the future for Muslim world. Moniza Khokhar is the founder of Elan.

Abbott Nutrition (NYSE: ABT)

Abbott Nutrition’s internationally recognized brands include the Similac® brand of infant formulas; the Gain® brand of growing-up milks; the PediaSure® line of nutritionals for children; and the Ensure® brand of complete and balanced nutrition for adults. Abbott products are Halal certified by IFANCA.

Azzad Asset Management

Azzad Asset Management is an investment advisory firm registered with the Securities and Exchange Commission. Since 1997, our mission has been to provide discretionary asset management services through smart solutions designed to help you enjoy optimum investment performance without compromising your values. We feel that ethical and socially responsible investment is what ‘Shari’ah compliant’ is and rather than use labels we try to outline what our guidelines specifically are says Fatima Iqbal, Investment Adviser and Financial Planner of Azzad Investments.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Evolving Halal Certification Trends

The demand for Halal in the U.S. and abroad from consumers has grown in the last few years. From 2005-2009, Datamonitor Group has estimated that the number of global halal product launches has increased by 150%. The exponential rate of increased halal ingredients and foods hitting the global and U.S. markets can be attributed to some key factors. One of these factors include rising prominence of the Islamic consumer market – specifically in the realm of food products.

Islamic fashion: A modern makeover for Mum’s abaya

Modesty and religion are the cornerstones behind the fast-growing Islamic fashion industry, which is making a mark on runways from Indonesia and Dubai to Monte Carlo. Islamic fashion is part of a growing appetite for sharia-related industries and assets, ranging from finance to halal food.

What You Need to Know About Socially Responsible Investing

The number of Social Responsible Investing funds in the U.S. has grown to 250 with assets of $316.1 billion in 2010, up from 55 funds with $12 billion in assets in 1995, according to the Social Investment Forum. Some funds are devoted to investing based on religious beliefs or other social causes. The Ave Maria funds follow the doctrines of the Catholic Church, while the Amana funds abide by Islamic principles.

A high profile Maine business is reaching out to Muslim consumers

Tom’s of Maine has received certification that its personal care products are Halal–a term which means permissible under Islamic law. Business and Halal experts say the certification puts Tom’s in a category with very few other mainstream enterprises in America.

Entrepreneur Showcase at AMCC 2010 [Videos]

Entrepreneur ShowcaseWe introduced the Entrepreneur Showcase for the first time at last year’s American Muslim Consumer Conference. The objective was to look for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected candidates presented to the audience and a panel of experts who provided a guidance on furthering their company’s growth and exposure.

Last years session was a great success and due to the large number of applications we received, we encourage you to apply early for the this year’s Entrepreneur Showcase.

Check out the videos below of some of our presenters:

Little Big Kids

Muslim Ad Network

Zaiken Jewelry



April Newsletter: Featuring Guidance Residential, Edible Arrangements, HalalTrip, Misk Shoppe

AMCC features a company every week on its social media outlets (FacebookLinkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of April were:

Guidance Residential

Guidance Residential is the leader in Sharia-compliant home acquisition product that has been carefully designed to provide you some very unique benefits. Whether you are buying a homefor the first time or wish to replace an existing conventional mortgage, our Declining Balance Co-Ownership Program allows you to enjoy the benefits of home ownership with peace of mind.

Edible Arrangements

Celebrate the end of Ramadan and feast on delicious Ramadan arrangements, featuring traditional crescent moon and star shaped pineapples. Ramadan arrangements will make colorful andbeautiful table centerpieces that your family and friends are sure to enjoy. Tariq Farid is the Founder and CEO of Edible Arrangements.


Halal tourism has been the main growing part of tourism. The whole market is quite huge. “In the United States and the UK, there are a growing number of Muslims and a growing number of wealthy Muslims,” says Karim Saad, founder of

Misk Shoppe

Misk Shoppe brings Halal perfume to the United States. Be captivated by exotic aroma of the East. Perfected in the art of perfume making, oriental perfumes have been around for thousands of years. We introduce the best of these perfumes, made from the rarest and purest ingredients, shipped direct from the United States.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Halal products and services have evolved beyond Shari’ah compliancy, into a coherent, issues-led brand philosophy

Values which Shari’ah encourages are emblematic of mainstream CSR-friendly themes, such as organic, fair-trade and going green. This takes us back to the point I made in the beginning about Halal being manifested in key trends such as localism, provenance and eco-ethical. This all begs the big question: Can Halal break into the mainstream?

Bloomberg L.P. Opens Its 10th Global Hub in Dubai

The Dubai hub will house Bloomberg’s expanding news operations and will provide support and development resources for Bloomberg’s recently launched Islamic Finance platform (ISLM), a comprehensive solution that increases transparency and provides analytical tools to maximize investment performance in the growing Shariah finance market.

Halal food index growing at fast pace and likely to overtake Dow Jones Islamic Index

The world’s first Halal food index, the Socially Acceptable Market Investments (SAMI) Halal Food, is anticipated to grow even faster than the Dow Jones Islamic Index (DJII) in terms of size, branding and spin-off products. This index is championed by Thomson Reuters Global head of Islamic Finance & OIC Countries Rushdi Siddiqui in cooperation with Ideal Ratings. It is backed by Thomson Reuters and supported by the World Halal Forum (WHF).

Towards a Halal economy – The Power of values in global market

The sixth World Halal Forum was held in Kuala Lampur on April 4th and 5th. In the past five years, Halal has become a global issue. Halal now plays a role in government policies, multinational corporate strategies, SME development, R&D and marketing. Halal has a major impact in the food sector and beyond affecting manufacturing, retail, restaurant, travel and hospitality sectors

March Newsletter: Featuring One Pure, Saffron Road, Shukr

AMCC features a company every week on its social media outlets (Facebook, Linkedin and Twitter) promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of March were:

One Pure

OnePure is commited to providing an alternative of Halal certified products for discerning Muslims who value excellence and having a peace of mind has been the key to OnePure’s worldwide recognition. Following our successful launch of the OnePure Travel Collection on Saudi Airlines, the retail line has been launched with the famous French department store Galeries Lafayette.

Saffron Road

Halal is a tradition that has nourished billions of people over the last 1,400 years. Halal promotes the sacred tradition of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, healthy food to eat. You’ll be amazed how good Saffron Road’s such carefully prepared food tastes.


Shukr is an Islamic clothing company dedicated to putting faith into fashion. Launched in 2001, Shukr was the first company to provide contemporary modest clothing which met the aesthetic and cultural needs of the new generation of Muslims living in the West. Shukr also aspires to be a model Islamic business, by applying sacred Islamic values to a contemporary, multinational company.

At AMCC we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Nestle suspends halal products due to pork traces

Food giant Nestle decided on Tuesday to suspend all production of its Herta halal products in France, a spokeswoman said, after a laboratory found traces of pork in sausages labeled as made from chicken.

The Future of the Global Muslim Population – Pew Research Center

The report by the Pew Forum on Religion & Public Life seeks to provide up-to-date estimates of the number of Muslims around the world in 2010 and to project the growth of the Muslim population from 2010 to 2030. Changes in the political climate in the United States or European nations, for example, could dramatically affect the patterns of Muslim migration.

French Muslims Confused Over Halal Restriction

Bad news for halal food producers who want to build on the booming sector, currently worth $7.6 billion in annual sales in France. Though that only accounts for a tiny slice of the estimated $655 billion global halal market, experts say its growth in France has consistently been in double digits for nearly a decade.

Halal Cosmetics – Ethical approach

Analysts already predict that Halal cosmetics will be the next thing in the Islamic economy after Halal food and finance. Interestingly, Halal cosmetics are also gaining popularity amongst modern consumers of an Eco-ethical conscious, i.e. those willing to pay a premium for organic, natural and earthy cosmetics products to suit their modern lifestyle.

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.

January Newsletter: Featuring University Islamic Financial, Crescentrating, Midamar, Zayan Takaful

AMCC features a company every week on our Facebook page promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of January were:

University Islamic Financial

Time to switch to Islamic Banking, University Islamic Financial offers Residential home financing, commercial financing, checking accounts, saving accounts, free internet banking, 37,000 sur-charge free ATMs. UIFC is a Shariah compliant subsidiary of University Bank which is member FDIC.


Crescentrating is an online destination for Halal friendly travel services and facilities. Halal conscious market segment is becoming increasing mobile for both work and leisure and as such there is a need to provide travel and tourism facilities and services catering to the unique needs of this group of travelers says Crescentrating CEO, Fazal Bahardeen

Midamar Corporation

Midamar is a pioneer and leader in Halal food services. Midamar provides Halal food production and distribution, export management for US companies, and export services to restaurant concepts located throughout the Middle East, South East Asia, the Far East. Bill Aossey is the CEO of Midamar.

Zayan Takaful Insurance

Zayan Takaful has Introduced the first ever home owner’s Takaful program in the US. Homeowners policies are provided through a strategic relationship with Lexington Insurance Company, a member of the AIG family of companies.

At AMCC, we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

Spreading the Wings of Islamic Finance in India’s Emerging Market

The Bombay Stock Exchange has launched a new stock index of companies that are compliant with the Islamic legal code, encouraging Muslims to invest in India’s fast-growing stock market.

Testing a new market – The Muslim American Consumer

For most retailers, the holidays can be the same. Get shoppers in, entice them with special sales and extended hours, sell big and send happy shoppers home. But Best Buy electronic stores are trying something different. For the second year in a row, Best Buy is reaching out to the Muslim-American Consumer.

Eat, Pray and Tweet. Social-networking sites have taken off in Indonesia. Who will profit?

WHAT does the most populous Muslim nation do in its spare time? Increasingly, it swaps gossip online. Indonesia is now the world’s second-largest market for Facebook and the third-largest for Twitter, according to several web research firms.

First Illinois University to serve Halal food

What do you do when you want to change something in your school? Feel frustrated and throw your hands up in the air or seek scholarly guidance and take action? A group of Muslims chose the latter – and now attend the first university in Illinois with Halal food on their college campus.

U.S. Companies Urged to Tap Into $170 Billion Muslim Consumer Market

U.S. companies are loosing out by neglecting a rather attractive and overlooked consumer: American Muslims.

Halal beauty products appeal to wide range of customers — notably non-Muslims

Like most women, Samina Akhter loved being in style and keeping up with the latest makeup trends. She didn’t give much thought to what was actually in the products she put on her skin — until two years ago.

Global Muslim population gains will outstrip non-Muslim growth over the next 20 year

The world’s Muslim population will grow at double the rate of non-Muslims over the next 20 years, according to a broad new demographic analysis that is likely to spark controversy in Europe and the United States.

December Newsletter: Featured Companies

 AMCC features a company every week on our Facebook page promoting products or companies which are meeting the growing needs of American Muslim Consumers. Companies/Products which were featured in the month of December were:

Jaan J.

Jaan J. caters to the needs of those who appreciate quality vegan ties and cotton ties because they do not wear silk for health or personal reasons. “We at Jaan J. have made it our mission to produce the best non silk vegan ties for those who want the best neckties and need the best neck ties for their mind, body, and soul.” Muhammad Yahya is the head co-founder of Jaan J which specializes in designing halal non silk ties.


Islamic Food and Nutrition Council of America (IFANCA) plays an important role in the Halal consumer space and is a certifier of Halal products. Halal certification gives companies access to Muslim consumers. IFANCA’s Halal Symbol (the Crescent ‘M’) helps Muslims in choosing their goods, assured that what they are buying is Halal without doubt. Dr. Muhammad Munir Chaudry is a Founding Board Member and President of IFANCA.

ObN Skincare

ObN Skincare’s unique line of personal care products comes “Direct from Nature to You”. Every product reflects a dedication to excellence, a love of nature, and a love of fragrance. “In a world full of chemically altered products, we know “natural” is the way to go,” says Malik Abdul Zahir, CEO. Look out for OBN in the upcoming issue of Ebony and the Oprah show!

Crescent Halal

“We use no artificial ingredients, preservatives, coloring agents or hormones. Bottom line, all our fresh or frozen whole chickens, parts and patties are completely natural, premium Halal certified products, right from the farm to your family” says Ahmad Adam, President and Founder of Crescent Foods based in Chicago.

At AMCC, we keep a pulse on the Muslim Consumer market. These articles which were on major media outlets talk about opportunities and the growing demand in the Muslim Consumer market:

The Art of Investing, According to Islam

Nicholas Kaiser manages $2.5 billion in mutual fund assets that adhere to the law of Sharia, and his $1.7 billion Amana Growth fund has outperformed its peers.

Muslim Market Emerges as a New Global Target

According to Lee Donghun, chief researcher at Samsung Economic Research Institute, “Although they have a strong image of being closed and stoic, many Muslim people are actually active in purchasing luxury real estate, cars, and other premium products apart from basic necessities. The Muslim culture, despite being geographically scattered, forms a huge market for their religious homogeneity,” he explained.

The Halal Food Market

6 to 9 Million Muslims in America consume $16.1 Billion in Halal food compared to 16 Million Muslims in India consuming $ 23.6 Billion in Halal Food.

Muslim American Artists Strive to Bridge a Chasm

Islam is not strongly enough associated, in this country, with design: with graphic design, with the arts, with fashion or creative design. And in this sense it differs from the minority Muslim communities in Europe and certainly from the majority Muslim communities. And let me tell you, art and design diffuse fear. They normalize, they soften …. Miles Young, Ogilvy and Mather CEO at 2nd AMCC

Malaysia Seeks to Export Its Halal Credentials to China

Malaysia is recognized for its stringent standards covering the production of halal goods, but when it comes to meat, Malaysia is not a major producer. China, meanwhile, has no shortage of land for livestock, but its halal accreditation procedures lack a well-established reputation, considered crucial in convincing Muslims that their food has been produced according to Islamic principles. Alcohol and pork, for instance, are forbidden.

Fragrances that make a cultural statement

Global brands increase use of localised product development and marketing in the Arab world. Marketers have to deal with a unique set of realities and challenges — purchase and consumption behaviours of consumers in these markets often tend to be interwoven with tradition, religion and culture.

A report on the 2nd American Muslim Consumer Conference by Associated Press was covered by 317 media outlets globally.

US Muslims: a New Consumer Niche

In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table. The setting was the American Muslim Consumer Conference, which aimed to promote Muslims as a new market segment for U.S. companies.