Session at 2014 AMCC Conference
manager
Olympic fencer Ibtihaj Muhammad, Ibrahim Abdul-Matin and Prof. Wilson discuss at the 2014 AMCC conference:
1) the future of Halal
2) if there is such a thing as an American Muslim consumer
3) whether Muslims run the risk of alienation
4) how brands can respond to a new social media reality
5) the effects of terms that frame categories and
6) what the future holds
