The consumer market is growing, and the preferences of the world’s nearly 1.5 billion Muslims are faith-based. Hence, using the concept of Shariah-compliance as a marketing strategy has started to take root in the global and national marketplaces.

• Organize events, Fund research, white papers, case studies, and surveys related to the American Muslim consumer market.
• Establish a network of entrepreneurs and investors who are willing to share their success and experience through mentorship.
• Ensure that Muslim-owned businesses are committed to social responsibility and contributing their share of resources and funding towards community development projects.
• Share and collaborate with similar organizations whose objectives are to promote entrepreneurship by launching various development programs.

• 1st Conference – attended by 225 delegates, mostly from the American Muslim community.
• It brought experts who were interviewed by a JWT 2007 study revealed that the American Muslim consumers represent a neglected market with huge potential for brands that are willing to connect with them.
• Our social media channels provide a medium for American Muslim consumers to reach us.

• 2nd Conference – attended by 350 delegates, including Miles Young (CEO of Ogilvy & Mather).
• Ogilvy & Mather released a research report at the conference on how different brands can engage American Muslim Consumers.
• Launched the Entrepreneurship Showcase.
• Launched Multicultural Award – In 2010, it was presented to Best Buy for acknowledging the Eid al-Adha festival in their marketing brochures.

• 3rd Conference – attended by 350 delegates, including executives from Best Buy, Ogilvy & Mather, Walmart, and The Fortune Company as speakers and panelists.
• Five companies were selected to present at the Entrepreneurship Showcase.
• DinarStandard’s in-depth study titled “American Muslim Market: Business Landscape & Consumer Needs” released at 3rd conference.
• 2011 Multicultural award was presented to Ogilvy & Mather for study on American Muslims titled “A little Empathy goes a long way, How brands can engage American Muslim Consumer”.

• 4th Conference – attended by 350 delegates.
• Four companies were selected to present at the Entrepreneurship Showcase
• Launch of two things
  – the American Muslim Consumer Consortium.
  – Entrepreneur of the Year” award which was presented to Ahmad Adam, Founder, and CEO of Crescent Food.
• 2012 Multicultural Award was presented to Saffron Road.

• The Sold-out Conference was attended by over 400 delegates.
• Six companies were selected to compete for a $10,000 cash prize in the Entrepreneur Showcase.
• Launched The Muslim Green: American Muslim Market Study 2014-15 in partnership with DinarStandard.
• 2014 Multicultural Award was presented to The Halal Guys.

• 6th AMCC conference held in 2016.
• The conference focussed on current trends, a successful launch of products which are innovative and still driven by faith and values.
• 5 startups were selected to compete for a $10,000 cash prize in the Entrepreneur Showcase.
• 2016 Multicultural award was presented to Lush Cosmetics.